Modern Australian
Men's Weekly

.

Greener, More Nutritious, More Intelligent, Mengniu Leads the New World of the Dairy Industry till 2049

BEIJING, CHINA - Media OutReach - 6 August 2023 - On August 4th, the Mengniu Group Global Partners Appreciation Meeting was held in Hohhot. Marking the 24th anniversary of Mengniu Group, the conference focused on the ambitious goal for 2049, symbolizing a second century of effort.

Grounded in the present, Mengniu engaged in profound exploration and forward-thinking discussions. A total of 300 attendees, including government officials, industry associations, research institutions, universities, and experts from global industrial chain partners, participated in the gathering.



Jeffrey Lu, the President of Mengniu Group, declared at the appreciation meeting that Mengniu will collectively focus its efforts on sustainability, innovation, digital intelligence, and branding. This comprehensive approach will assist Hohhot in crafting an upgraded version of "China Milk Capital," contributing to China's growth as a global dairy industry leader.

Looking towards 2049, sustainable development emerges as the inevitable choice for the high-quality growth of the global dairy industry. With Mengniu leading the way, China's dairy sector adopts green practices, starting a new era for human health and environmental protection.

Through independent and collaborative innovation in research, development, and transformation, Mengniu will utilize life-sustaining dairy products, integrating precise nutritional technologies to preserve individualized health, aiming to craft "Merit Milk" focusing on quality and wellness.

In 2049, technology will dominate the dairy industry. Mengniu's Digital Intelligence 3.0 strategy focuses on AI-empowered digital twin engines to lead the dairy industry to a new starting of intelligence. The AIGC platform will enable over 100 intelligent business scenarios, transforming Mengniu's employees into "super employees" with AI assistance.

Li Chengjie, the Mengniu Group CDO, unveiled the 'World's First Nutritional Health Domain Model' - MENGNIU.GPT at the meeting. The AI nutritionist based on this model will offer around-the-clock, real-time and high-quality nutritional health services to all families and will be shared with the upstream and downstream ecosystem, transcending boundaries to lead in greater health ecology.

At the conference, The AI nutritionist "Mengmeng" made a dazzling appearance and interacted with the audience, offering a unique experience. Through the Mengniu Nutritional Health Platform's "WOW Health+" app, individuals now can now access and experience the services of this AI nutritionist.

In 2030, the FIFA World Cup will mark its 100th anniversary of extraordinary significance. Jeffrey Lu has announced the renewal of Mengniu's sponsorship with FIFA, realizing a "Grand Quadruple Happiness." Mengniu has become an official sponsor of the FIFA World Cup 2026â„¢, the FIFA Women's World Cup 2027â„¢, and the 2030 edition of the FIFA World Cupâ„¢. Together, they will continue to write the century-long history of the World Cup and forge ahead into Mengniu's centennial celebration.

At the conference, Mengniu joined hands with academic experts and global partners to form the "Triple Alliance" of the Sustainable Development Ecological Alliance, SNDA Scientist Alliance, and the Digital Intelligence Innovation Ecological Alliance. A signing ceremony was held, symbolizing a unified acceleration towards their shared dream.
Hashtag: #Mengniu

The issuer is solely responsible for the content of this announcement.

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...