Modern Australian
Men's Weekly

.

Creatory, MoneyHero Group’s Multi-Channel B2B2C Influencer Platform, Collaborates with The Club to Boost Hong Kong’s Creator Economy

HONG KONG SAR - Media OutReach Newswire - 21 June 2024 - Creatory, a multi-channel B2B2C influencer platform and a subsidiary of MoneyHero Limited (NASDAQ: MNY), today announced its collaboration with The Club, HKT's customer loyalty programme, to boost Hong Kong's creator economy.



(From left to right) Clive Chow, Chief Operating Officer, The Club ; Dhruv Johri, Head of Commercial – Hong Kong, MoneyHero Group; Shravan Thakur, Chief Commercial Officer, MoneyHero Group; Monita Leung, CEO, Digital Ventures, HKT; Rohith Murthy, Chief Executive Officer, MoneyHero Group, PingKee Wong, Partnerships Lead, Creatory; Susanna Lee, Member of the Board of MoneyHero Group; Vivian Chan, Partnerships Lead, Creatory; Terri Yang, Chief Growth Officer, Digital Ventures, HKT; Pinky Liu, Head of Growth Marketing, MoneyHero; Anthony Lam VP Business Development and Partnerships, The Club, announce the collaboration to boost Hong Kong’s creator economy.
(From left to right) Clive Chow, Chief Operating Officer, The Club ; Dhruv Johri, Head of Commercial – Hong Kong, MoneyHero Group; Shravan Thakur, Chief Commercial Officer, MoneyHero Group; Monita Leung, CEO, Digital Ventures, HKT; Rohith Murthy, Chief Executive Officer, MoneyHero Group, PingKee Wong, Partnerships Lead, Creatory; Susanna Lee, Member of the Board of MoneyHero Group; Vivian Chan, Partnerships Lead, Creatory; Terri Yang, Chief Growth Officer, Digital Ventures, HKT; Pinky Liu, Head of Growth Marketing, MoneyHero; Anthony Lam VP Business Development and Partnerships, The Club, announce the collaboration to boost Hong Kong’s creator economy.

Building upon MoneyHero Group's long-standing relationship with The Club, this collaboration marks a significant milestone for Creatory as it expands its presence in Hong Kong. The collaboration with The Club will enable Creatory to offer influencer marketing solutions outside of personal finance and expand into new areas of travel, wellness, experience, loyalty and lifestyle sectors. At the same time, The Club can leverage Creatory's extensive network of content creators to promote, among others, its brands and products.

Launched in 2019 as a dedicated affiliate marketing platform empowering personal finance content creators to monetize their influence, Creatory has grown to become one of MoneyHero Group's flagship brands, generating revenue of US$13.7 million for the full year of 2023 and contributing 17 percent of Group revenue[1].

"We are excited to deepen our collaboration with The Club following its strategic partnership with MoneyHero in 2023. This collaboration extends Creatory's influencer marketing services to the wider Hong Kong community and unlocks new opportunities for our creators to monetize their influence. Over the past few years, Creatory has established itself as a trusted brand through strong partnerships with top-tier financial institutions. This strategic move allows us to bridge content creators with a wider array of brands, fostering collaboration and growth across new domains. We are excited to lead the way in shaping the future of influencer marketing and empowering creators to thrive," said Rohith Murthy, Chief Executive Officer of MoneyHero Group.

"At The Club, we partner with our merchants by providing captivating experiences to connect our Club Members. We are thrilled to join forces with Creatory and co-create impactful engagements through relevant target audiences with Creatory's social media expertise and our extensive network of lifestyle offerings. Through this collaboration, we aim to resonate better with our Club Members." said Monita Leung, Chief Executive Officer, Digital Ventures of HKT.

Hong Kong has a highly internet-savvy population, and brands are leveraging the power of influencer marketing for growth. Research[2] found that content creators in Hong Kong saw the second fastest-growing monthly recurring revenue globally. Over 57 percent[3] of Hong Kong consumers have purchased products endorsed by content creators, illustrating the vibrant creator economy in Hong Kong. Creatory's collaboration with The Club uniquely positions Creatory to reach new customer segments and drive business growth.



[2] Stripe. The creator economy goes global. September 2023. https://stripe.com/blog/creator-economy-2023

[3] Statista. Hong Kong: influencers impact on purchasing 2023. https://www.statista.com/statistics/1201835/hong-kong-influencers-impact-on-purchasing/

Hashtag: #MoneyHeroGroup

The issuer is solely responsible for the content of this announcement.

About MoneyHero Group

(NASDAQ: ), formerly known as Hyphen Group or CompareAsia Group, is a market leader in the online personal finance and digital insurance aggregation and comparison sector in Greater Southeast Asia. The Company operates in Singapore, Hong Kong, Taiwan, the Philippines, and Malaysia with respective brands for each local market. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, CompareHero, Moneymax, and Seedly, as well as the B2B platform Creatory. MoneyHero currently manages 279 commercial partner relationships and services 8.7 million Monthly Unique Users across its platform for the 12 months ended December 31, 2023. The Company's backers include Peter Thiel—co-founder of PayPal, Palantir Technologies, and the Founders Fund—and Hong Kong businessman, Richard Li, the founder and chairman of Pacific Century Group. To learn more about MoneyHero and how the innovative fintech company is driving APAC's digital economy, please visit .

About Creatory

Creatory, a subsidiary of (NASDAQ: ), is a B2B2C platform that connects content creators with financial institutions and enables them to monetize their influence. It offers a solution to content creators in Asia to connect to income earning opportunities and partner with the brands and products that best align with their values and personal brand. To learn more about Creatory, please visit

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...