Modern Australian
Men's Weekly

.

Woh Hup Celebrates 88 Years of Bringing Asian Flavours to the World

SINGAPORE - Media OutReach Newswire - 15 November 2024 - Woh Hup, an esteemed name in the world of Asian sauces, proudly marks its 88th anniversary this year. Known for its delicious sauces, concentrated stocks, and instant noodles, Woh Hup has embarked on a remarkable journey fueled by a passion for crafting recipes that have stood the test of time, beloved by both professional chefs and homemakers.

Founded in 1936 in Singapore, Woh Hup embarked on a culinary mission fueled by a passion for Asian flavours: to curate a collection of Asia's most revered sauces and condiments. Their goal is to transform these time-honoured flavours into modern classics, elevating everyday meals in every home.

Woh Hup
Woh Hup's Shiitake Mushroom Vegetarian Oyster Flavoured Sauce: A pantry favourite, packed with savoury mushroom goodness

Leong Chee Kang, Chief Executive Officer, Woh Hup Singapore shared his excitement about this milestone: "Celebrating 88 years is a remarkable achievement for Woh Hup. Our journey from a noodle maker in Chinatown, Singapore has evolved into creating a recognised brand known for oyster sauce and convenient sauces. This transformation is a testament to our dedication, innovation, and passion for delivering the highest quality products. We are proud of our heritage and committed to continuing our legacy of excellence, bringing the classic flavours of Asian cuisine to kitchens around the world."

A Legacy of Quality and Innovation

Woh Hup initially focused on crafting delectable food sauces that captured the rich and diverse flavours of Asian cuisine. By the 1980s, Woh Hup had established itself as the leading producer of oyster sauce in Singapore, a testament to its dedication and expertise. Today, Woh Hup sauces are enjoyed in over 20 countries across continents, including India, Europe, America, Australia, and the Middle East.

Recognition of Heritage and Excellence

Woh Hup's legacy was further solidified when its Oyster Sauce and Dried Noodles were featured at the prestigious "50 Made in Singapore Products" exhibition in 2015, organised by the National Heritage Board (NHB). This national showcase celebrated Singapore's manufacturing achievements in its 50th anniversary year, highlighting Woh Hup's significant contribution to Singapore's culinary heritage. Woh Hup was also awarded the Top Influential Brand in Singapore in 2018 and 2023 in the Sauces category. This prestigious accolade underscores the brand's status as a key player in the market and a trusted name among consumers.

Looking Ahead: Woh Hup innovates while preserving traditions

Woh Hup is dedicated to developing new products that align with emerging market trends and modern consumer demands. Homemakers and professional chefs increasingly prefer healthier yet delicious options and seek easy ingredients that allow them to prepare traditional recipes while simplifying their cooking process.

For instance, Woh Hup non-fried instant noodle is a favourite of many and is a healthier option without compromising on flavour, enabling you to enjoy your favourite noodles guilt-free. Catering to diverse palates, Woh Hup offers a variety of vegetarian-friendly options, including Shiitake Mushroom Vegetarian Oyster Flavoured Sauce, regional-inspired soup stocks, convenient sauces, chilli sauces and cooking ingredients.

Woh Hup maintains an unwavering commitment to quality, strictly adhering to international food safety regulations and standards to ensure all products meet global market requirements. Having already expanded globally, Woh Hup's widespread acceptance and success demonstrate its ability to enrich lives and satisfy diverse palates worldwide.

Hashtag: #WohHup #HeritageFoods

The issuer is solely responsible for the content of this announcement.

About Heritage Foods

WINNING OVER THE WORLD ON HERITAGE
As a global corporate citizen, Heritage Foods Group shares the responsibility to identify and respect what the world demands in terms of taste and flavour.

Our products have gone beyond their home shores and are now used in kitchens around the world from the UK to Australia and from Singapore to Scandinavia.


About Woh Hup

Since 1936, Woh Hup has pioneered the crafting of high-quality Asian sauces, bringing the classic flavours of Asian cuisine to kitchens worldwide. With a legacy of dedication and a passion for delicious food, Woh Hup remains a trusted name in culinary excellence.

Specialising in Asian classic sauces, Woh Hup Food offers a signature range that includes traditional Southeast Asian favourites such as Shiitake Mushroom Vegetarian Oyster Flavoured Sauce, Oyster Sauce, Hainanese Chicken Rice Paste and Dried Chilli Shrimp Instant Noodles. These localised products empower both home cooks and professional chefs to prepare familiar classics or explore new culinary creations with ease.

Private Booze Cruisers – The New Must-Have Toy for Cashed Up Millennials

Did you hear that your 30s are the new 20s? We’ve finally rocked up that adult money and now it’s time to play with it. I was going for a walk ...

Grinding & Jaw Soreness: Signs You Might Need Night Guards and How We Protect Enamel

Waking with a tight jaw, tender muscles, or a dull temple headache is more than a bad night’s sleep. Many Australians grind or clench their teeth ...

Circular Interior Design: Furnishing with Salvaged & Reclaimed Materials

Circular interior design is gradually making its way from niche circles into mainstream Australian homes. At its core, this approach revolves around...

Invisible Braces vs Traditional Braces: Which Is Best for Adults?

Straightening teeth as an adult is common in Australia, and the options are better than ever. The two main choices are clear aligners, also called i...

Smoking, Vaping, and Healing: How Nicotine Affects Sockets and What you can do About it

Nicotine and oral surgery are a poor mix. After an wisdom teeth removal in Sydney, your body needs a stable blood clot and steady blood flow to rebu...

Titanium and Bone: How Dental Implants Become Part of the Jaw

Dental implants replace missing teeth by anchoring a metal fixture in the jaw and fitting a crown on top. Their success rests on a biological event ...

Do Wisdom Teeth Really Make You Wiser? Debunking Old Beliefs

Wisdom teeth are among the most discussed teeth in dentistry, not because of their function but because of the myths that surround them. The name it...

How Long Do Dental Implants Really Last? The Facts Dentists Won’t Skip

Australians often ask one simple question before green-lighting treatment: how long will a dental implant actually last? The short answer is that th...

The Confidence Curve: Why Implants Change the Way You Carry Yourself

Losing a tooth is not just a physical change; it alters the way people see themselves and how they believe others perceive them. While dentistry has...

Why Reliable Air Conditioning Services Are Essential for Year-Round Comfort

Melbourne’s climate is known for its unpredictable swings—from scorching summers to chilly winters. This variability makes it crucial for homes ...

Expert Plumbing Solutions in Perth: From Hot Water Systems to Leak Detection

Plumbing is one of those things we often take for granted—until something goes wrong. From stepping into an unexpectedly cold shower to discovering ...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends m...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working af...

Partner Visa Pathways: Onshore vs Offshore Applications Explained

Choosing between Australia’s onshore and offshore partner visa routes affects timing, travel, work rights and budget. This guide explains the stru...

Serving Styles Compared: Buffet, Grazing, or Plated for the Office

Choosing how to serve food at a work function shapes the pace of the event, how people mingle and how smoothly the agenda runs. The right format dep...

5 Essential Tips for Hiring Gold Coast Plumbers

Finding the best plumber on the Gold Coast can be as complex as navigating a network of pipes, requiring an expert who is capable, reliable, and s...

Hidden Costs of Moving You Need to Budget For (And How to Avoid Them)

Moving house ranks among life's most busy experiences, and discovering unexpected expenses along the way certainly doesn't help with stress levels. Wh...

Understanding Australian Building Regulations: What Every Mornington Builder Wants You to Know

If you live on the Mornington Peninsula, you likely already feel the risk of bushfires,hot, dry summers, nearby bushland, and epic wind events. That...