New ad urges us to 'take on winter' by getting COVID and flu vaccines. But it misses some key things
- Written by Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute

The federal government has released a new A$11 million ad campaign urging Australians to “take on winter” by getting COVID boosters and influenza vaccines, as well as promoting COVID vaccination for children.
The ads come at a crucial time. COVID booster vaccination rates have plateaued at 70% and only about 40% of...