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Politics with Michelle Grattan: Andrew Hughes on political advertising

  • Written by Michelle Grattan, Professorial Fellow, University of Canberra

ANU marketing lecturer Andrew Hughes says this is the first election where the advertising spend and activity has been more focussed on digital.

He told The Conversation that on Monday, the first day of pre-polling, there was a surge in social media ads - the Coalition had over 230 different ads on Facebook while Labor had over 200.

“The...

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