Modern Australian

Nike's courageous new ad campaign mixing racial politics with sport will be vindicated

  • Written by Keith Rathbone, Lecturer, Modern European History and Sports History, Macquarie University
Nike's courageous new ad campaign mixing racial politics with sport will be vindicatedNFL player Colin Kaepernick, centre, started a protest against police violence by kneeling during the US National Anthem in 2016. JOHN G MABANGLO

The sports apparel giant Nike stirred up controversy on Monday when it unveiled its “Just Do It: 30th anniversary” advertising campaign. It featured a variety of superstar American athletes...