Shoppers' movements might come down to fears of caves and the 'butt brush'
- Written by Svetlana Bogomolova, Associate Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia
This is the seventh article in our series, Moving the Masses, about managing the flow of crowds of individuals, be they drivers or pedestrians, shoppers or commuters, birds or ants.
Shopping is something we all do, albeit some more reluctantly than others. It is the modern version of hunting and gathering – how we provide essentials and food...