Modern Australian Magazine
Men's Weekly

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How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

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Artificial Intelligence is Powering the Growth of Australian Telehealth Services

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Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

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What Your Car Says About You: The Personality Behind the Vehicle

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The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

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Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

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Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

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The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

Expert Reveals Why You Can Remember Pizza Hut's 481 1111, and not Your Mum's Number

  • Written by Charlotte White


The history of the jingle is an uncertain one, but the marketing prowess of these catchy melodies is undisputable. And which company has capitalised on the power of these memorable tunes more-so than Pizza Hut, with its iconic “four-eight-one-double-one-double-one” jingle?

“The battle for eyeballs has meant the visual field is highly saturated, which means the battle for ears has begun,” stated Bri Williams, behavioural specialist and psychologist. “Brands are realising the power of auditory messages to get to customers more quickly and lodge in their minds more persistently.”

This is something Pizza Hut has capitalised on for decades. Before the digital days of online ordering, the iconic 481 1111 jingle in the tune of the William Tell Overture saved us all the time of having to look up the phone book to enjoy a delicious Pizza Hut pizza. It was an ingenious hack for the analogue days and if you were a pizza-lover then, chances are you’re singing the jingle right now.

To Williams, it’s not surprising that this number is so ingrained in our minds, where we fail to recall even our best friend’s. “You can shut your eyes, but you can’t shut off your internal voice that keeps reciting (that) catchy jingle!” she explained. “Including a pattern or repetition of digits (like 481 1111), means the cluster of digits can be easily repeated in a bite-sized way.”

Pizza Hut just revived its epic jingle for the digital age, in promotion of its newest deal, and now Pizza Hut is inviting Aussies to create their unique twist on the iconic tune. The odds are tasty, with valid entries rewarded with free pizza*, and the winning entry scoring $10,000**.

To give competition entrants a leg up, Williams provides her expertise on creating memorable jingles. “In behavioural science terms, jingles target ‘system one’ thinking, playing on memories, emotions and ease rather than facts, figures and rational arguments,” she said. “To do this, memorable jingles use the 3 Rs - rhythm, rhyme and repetition. Together, these Rs make the sounds feel right, easier to store and remember, and easier to access. The power of music to recall memories is both universal and undeniable.”.

Phil Reed, Chief Executive Officer of Pizza Hut, said, “Many Australians know and love the Pizza Hut song, so we’re excited to give them the opportunity to create their own version of the jingle. We encourage all entries to be bold, creative and fun,” said.

To enter the competition or check out the competition T’s & C’s, visit  http://song.pizzahut.com.au/.

Holidays & Travel

Why Personalised Ornaments Make the Perfect Christmas Gift

In a season brimming with sentiment and tradition, gift-giving is one of the most cherished ways to show we care. And while store-bought items can be thoughtful, there’s something especially...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and more...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to unlocking smoother acceleration and enhanced vehicle performance? Exhaust...

Surprise Party Ideas That Will Leave Your Guests Speechless

Throwing a surprise party is one of the most exciting ways to celebrate a special occasion. The thrill of keeping it a secret combined with the joy of watching the...

The Most Scenic Sailing Destinations in Australia and New Zealand

Australia and New Zealand are home to some of the world’s most breathtaking sailing destinations. With vast coastlines, pristine waters, and diverse landscapes, these countries offer incredible opportunities for sailors...

A Guide to Finding Caravans for Sale for Your Australian Road Trip

From the rugged Outback to stunning coastal drives, there's no better way to explore Australia than in a home on wheels. If you're considering joining the caravan community, you're likely...

Must-Have Outdoor Gear for Your Next Trip

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5 Innovative Caravan Accessories to Enhance Your Travel Experience

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Conventional Tent or Roof Top Tent? Which Is Better for Camping in Australia?

For camping in Australia, it depends on factors like terrain and climate. A roof top tent is sturdy in rugged areas and elevates you above ground risks. In flat places like parks...

Fashion & Beauty

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