Modern Australian Magazine

Final Frontier - 5 Ways the Digital Landscape Has Changed Business for Good

  • Written by News Company


Digital technology has such an impact on today’s society that there are countries where running water is a rarity, but the residents own smartphones. The digital age influences the lives of everyone in many ways, including how they interact, work, play, and make purchases.

As such, businesses today need to understand how to exist in the digital universe to maximize brand exposure. In the information below, we take a look at some of the ways the digital landscape has changed business forever.

1. The Virtual Office Solution

Just a few decades ago, the concept of a virtual office was nothing more than that – a concept. Today, more and more companies are ditching the traditional brick-and-mortar full-time office and are embracing the much more efficient virtual office solution.

As digital technology continues to evolve, giving employees the ability to communicate instantly while working from anywhere, the virtual office is going to become more of the rule rather than the exception.

2. Social Media and Instant Messaging

Instant communication is hot right now. Businesses who want to connect with more customers and clients need to embrace this technology.

Social media gives companies a way to interact with their audience, but studies show that more and more people are spending their time on instant messaging apps like Facebook Messenger. For companies hoping to stay in the loop and reach a target audience, finding a way to utilize instant messaging is smart business.

3. Too Much Content

The ability to share anything and everything has its place in marketing, but at some point, it creates a “content overload” that causes people to ignore the majority of what’s on their screens. For example, 3.3 million people share something on Facebook every 60 seconds. In that same time, 29 million messages are sent over Whatsapp.

What this means for business is that competition is fierce. Marketers have to work harder to get their messages across to the people using these platforms without getting lost in the glazed-over reflection of their over-stimulated eyes.

4. A Need for Transparency

Today’s customers demand transparency. This means companies, especially those in the food industry, must be willing to divulge everything they can about the company itself and the products they provide. People want to know what’s in the food they eat and are willing to pay more if the company it comes from gives them the information they want to know.

In addition to transparency in food labels, consumers also demand to know things like how a company treats its employees and what it gives back to its community. Smart business owners understand this need for transparency and work hard to ensure their customers have all the pertinent information – be it good or bad.

5. Influencers Sell

Gone are the days of hiring big celebrities to endorse a product. Today, all you need to do is get a social media influencer to give you a shout-out and then sit back and watch your bottom line soar.

Influencers are regular people who have huge followings online. From social media to YouTube, these people play a huge role in how consumers shop around and purchase the things they want and need.

The digital landscape has changed business forever. While most of these changes have a positive impact on the business world, not all of them are for the better. The world of technology will continue to evolve, and the way we do business will change with it. The only thing you can do as a smart business owner is to jump on the proverbial bandwagon and hang on tight.

Australia Today

What You Should Know About Front End Smash Repairs

News Company

Although we certainly do our best to avoid them, car accidents are something that many of us experience. While they’re never a pleasant time, the crash repairs afterwards just add to the entire stress of the entire situation, particularly if you also have to deal with a dodgy car repairer. M...

what makes Jacinda Ardern an authentic leader

Andrei Alexander Lux, Lecturer in Leadership and Organisational Behaviour, Edith Cowan University

The qualities that have made Jacinda Ardern New Zealand’s most popular prime minister in a century were on display this week as she took an earthquake in her stride during a live television interview.“We’re fine,” she declared cheerfully as the 5.9-magnitude quake shook New Z...

The poorest Australians are twice as likely to die before age 75 as the richest, and the gap is widening

Tim Adair, Principal Research Fellow, Melbourne School of Population and Global Health, University of Melbourne

ShutterstockPeople living in socially disadvantaged areas and outside major cities are much more likely to die prematurely, our new research shows. The study, published in the journal Australian Population Studies, reveals this gap has widened significantly in recent years, largely because rates of ...

The government says artists should be able to access JobKeeper payments. It's not that simple

Guy Morrow, Lecturer in Arts & Cultural Management, University of Melbourne

Many workers in the film industry are excluded from JobKeeper.The Nightinggale/Transmission FilmsThis week, Australia’s finance minister Mathias Cormann told ABC radio he didn’t “accept [the] proposition” workers in the arts and entertainment industry were missing out on wage...

Why the coronavirus shouldn't stand in the way of the next wage increase

Michael Keating, Visiting Fellow, College of Business & Economics, Australian National University

ShutterstockIn the early 1970s, when rising inflation and unemployment tore through the economy, someone coined the aphorism “one man’s wage increase is another man’s job” (unfortunately, most of the talk was about men in those days).It took off, in part because it appealed t...

Holidays & Travel

Three cities worth visiting in Poland

Poland is an interesting holiday destination, particularly for those who prefer sightseeing and active recreation to sunbathing at the swimming pool. Check out which cities are particularly worth visiting in...

Planning a wedding overseas? Keep your spending in check with these simple tips

Congratulations on your upcoming nuptials! As I’m sure you’re coming to realise, planning a wedding can be quite stressful at times, especially if you’re hoping to have your wedding overseas...

FAMOUS PLACES THAT ARE A MUST TO VISIT

Everyone dreams of exploring new things and traveling around the globe. After all, the earth is full of mind-blowing wonders, from beautiful architecture to breathtaking locations. There are countries with...

Bright Ways to Cut The Costs of Business Travel

What a new industry means for companies looking to minimise their business travel costs. Credit Capital business finance states, “global business travel spending topped a record-breaking $1.2 trillion in 2015, and...

Honeymoon Planning: 6 Tips for Creating the Trip of Your Lifetime

Going on a romantic honeymoon and spending some time alone with the love of your life is the best way to get the much-needed break from all the wedding preparations. While...

Safety First: Tips & Tricks for Your First Road Trip

So, you’ve finally decided to go on your first road trip. Well, you’re in for a real adventurous treat, since this type of travel offers you all the freedom you...

How To Get The Best Hotel Experience And Save Money

Whether it is a business trip or a vacation, getting the best hotel room while traveling is very critical. Planning ahead plays an important role in the perfect trip. However...

Five things to do when visiting London

Australians love to travel and experience all that our wonderful world has to offer. London, in particular, is one of the hugely popular destinations on many of our wish lists...

Biggest Mistakes Made When Planning a Vacation

Traveling can be a transformative and life-changing experience, but it can also be incredibly stressful and demanding, as regardless of how prepared you are, some things are bound to go...

Fashion & Beauty

Upgrade your career in beauty therapy with these short beauty courses

There are plenty of things to love about a career in beauty therapy. From the wide scope for creativity and continual development to the fast-paced industry dynamic, a career as...

Tammy Hembrow Launches Mini Saski In Time For Mother's Day

Australian fitness expert and influencer Tammy Hembrow has launched her first children’s clothing range, Saski Mini, and Unisex tracksuits TODAY in time for Mother’s Day this Sunday.   The must-have range is...

Get Through Lockdown with Retail Therapy: Buying Your First Designer Bag Online

Stuck in lockdown? Feeling worried? Maybe some retail therapy will cheer you up. And while going out to shop on the high street is certainly not recommended right now, online...

Beyond Beauty - 5 Ways Cosmetic Procedures Can Improve More Than Just Your Appearance

Whether it’s baggy eyes, severe scarring due to a car accident, a few pimples, or excess skin due to extreme weight loss, we all have hang-ups about our appearance.  But, beauty...

TOP 10 TRENDS OF MEN'S WEDDING SUITS

A wedding is one of the life-changing occasions for a couple and this life-changing occasion has to be special by all means. The importance of a groom is the same...

Why buy your kaftan online, and what should you know

At a time when the virtual takes place in our lives, buying on the internet has become a habit adopted by almost all. There are 87% of internet users who...

Popular articles from Modern Australian

If you buy virtual currency, use a safe and secure exchangeUrban Development: Trends Shaping The Future of CitiesThree cities worth visiting in PolandUpgrade your career in beauty therapy with these short beauty courses6 Ways To Treat Obstructive Sleep Apnea (OSA)Top Tips for the Best Camping TripHealthy Cooking at Home - Tips & TricksMental Health and Covid-19: How Effective are Health- Supplements?Know the Best Times to Eat Protein BarsEnhancing Self Sense of HumorPlanning a wedding overseas? Keep your spending in check with these simple tipsNutri-Grain is launching 'Gold Honey Crunch', a limited-edition flavourTammy Hembrow Launches Mini Saski In Time For Mother's DayBad Cooking Habits You Must BreakTeaching Kids to Brush Their Teeth and Floss Correctly