Modern Australian Magazine
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How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...

Maximise Efficiency: Cleaner Solar Panels for Optimal Performance

Solar panels are a smart investment in energy efficiency, sustainability, and long-term savings—especially here in Cairns, where the tropical sun ...

7 Common Air Conditioner Issues in Melbourne – And How to Fix Them

Image by freepik Living in Melbourne, we all know how unpredictable the weather can be. One moment it’s cold and windy, the next it’s a scorchin...

Powering Palm QLD with Reliable Electrical Solutions

Image by pvproductions on Freepik When it comes to finding a trustworthy electrician Palm QLD locals can count on, the team at East Coast Sparkies s...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the...

What Your Car Says About You: The Personality Behind the Vehicle

You can tell a lot about someone by the car they drive—or at least, that’s what people think. True Blue Mobile Mechanics reckon the car says a l...

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

Boudoir photography has been quietly taking over social feeds, Pinterest boards, and personal milestones—and for good reason. It’s not just abou...

Understanding Level 2 Electricians: Why Sydney Residents Need Licenced Experts for Complex Electrical Work

When it comes to electrical work around the home or business, not all electricians are created equal. In Sydney, particularly when you're dealing wi...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

Final Frontier - 5 Ways the Digital Landscape Has Changed Business for Good

  • Written by News Company


Digital technology has such an impact on today’s society that there are countries where running water is a rarity, but the residents own smartphones. The digital age influences the lives of everyone in many ways, including how they interact, work, play, and make purchases.

As such, businesses today need to understand how to exist in the digital universe to maximize brand exposure. In the information below, we take a look at some of the ways the digital landscape has changed business forever.

1. The Virtual Office Solution

Just a few decades ago, the concept of a virtual office was nothing more than that – a concept. Today, more and more companies are ditching the traditional brick-and-mortar full-time office and are embracing the much more efficient virtual office solution.

As digital technology continues to evolve, giving employees the ability to communicate instantly while working from anywhere, the virtual office is going to become more of the rule rather than the exception.

2. Social Media and Instant Messaging

Instant communication is hot right now. Businesses who want to connect with more customers and clients need to embrace this technology.

Social media gives companies a way to interact with their audience, but studies show that more and more people are spending their time on instant messaging apps like Facebook Messenger. For companies hoping to stay in the loop and reach a target audience, finding a way to utilize instant messaging is smart business.

3. Too Much Content

The ability to share anything and everything has its place in marketing, but at some point, it creates a “content overload” that causes people to ignore the majority of what’s on their screens. For example, 3.3 million people share something on Facebook every 60 seconds. In that same time, 29 million messages are sent over Whatsapp.

What this means for business is that competition is fierce. Marketers have to work harder to get their messages across to the people using these platforms without getting lost in the glazed-over reflection of their over-stimulated eyes.

4. A Need for Transparency

Today’s customers demand transparency. This means companies, especially those in the food industry, must be willing to divulge everything they can about the company itself and the products they provide. People want to know what’s in the food they eat and are willing to pay more if the company it comes from gives them the information they want to know.

In addition to transparency in food labels, consumers also demand to know things like how a company treats its employees and what it gives back to its community. Smart business owners understand this need for transparency and work hard to ensure their customers have all the pertinent information – be it good or bad.

5. Influencers Sell

Gone are the days of hiring big celebrities to endorse a product. Today, all you need to do is get a social media influencer to give you a shout-out and then sit back and watch your bottom line soar.

Influencers are regular people who have huge followings online. From social media to YouTube, these people play a huge role in how consumers shop around and purchase the things they want and need.

The digital landscape has changed business forever. While most of these changes have a positive impact on the business world, not all of them are for the better. The world of technology will continue to evolve, and the way we do business will change with it. The only thing you can do as a smart business owner is to jump on the proverbial bandwagon and hang on tight.

Holidays & Travel

Why Personalised Ornaments Make the Perfect Christmas Gift

In a season brimming with sentiment and tradition, gift-giving is one of the most cherished ways to show we care. And while store-bought items can be thoughtful, there’s something especially...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and more...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to unlocking smoother acceleration and enhanced vehicle performance? Exhaust...

Surprise Party Ideas That Will Leave Your Guests Speechless

Throwing a surprise party is one of the most exciting ways to celebrate a special occasion. The thrill of keeping it a secret combined with the joy of watching the...

The Most Scenic Sailing Destinations in Australia and New Zealand

Australia and New Zealand are home to some of the world’s most breathtaking sailing destinations. With vast coastlines, pristine waters, and diverse landscapes, these countries offer incredible opportunities for sailors...

A Guide to Finding Caravans for Sale for Your Australian Road Trip

From the rugged Outback to stunning coastal drives, there's no better way to explore Australia than in a home on wheels. If you're considering joining the caravan community, you're likely...

Must-Have Outdoor Gear for Your Next Trip

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5 Innovative Caravan Accessories to Enhance Your Travel Experience

Caravanning offers a unique and liberating way to explore the world around us. Whether you're a seasoned traveler or embarking on your first adventure, having the right accessories can significantly...

Conventional Tent or Roof Top Tent? Which Is Better for Camping in Australia?

For camping in Australia, it depends on factors like terrain and climate. A roof top tent is sturdy in rugged areas and elevates you above ground risks. In flat places like parks...

Fashion & Beauty

The Confidence Curve: Why Boudoir Photography Is the Empowerment Trend You Didn’t Know You Needed

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High Visibility Work Shirts: A Must-Have for Workplace Safety

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Polo Shirts: Wardrobe Essential for All

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Biz Collection Workwear: Premium Uniforms for Australian Professionals

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