Modern Australian
Monday, April 14, 2025 2:52:32 PM
The Times Real Estate

.

Why Content is the Backbone of Any Digital Business

  • Written by News Company


Over the past few days, there has been one deceptively-conflicting question floating around my mind: At its core, what IS the internet?

Since opening to the public in 1991, the internet has gone from a relatively simple system of interconnected operating systems sharing small packets of data to possibly the most important component of modern life. In doing so, it has taken on a life of its own, creating cultures within it that have little in the way of real-world analogues and fundamentally changing the way that a large percentage of society interacts with the world.

So, if this nebulous internet has such an outweighed impact on our lives, then how can we break down what it is, and in turn, learn how to better adapt our approach to it? Whilst there are certainly exceptions to this idea, I would argue this as a possible answer:

The Internet is Content.

Whether personal, social, business, analytic, poetic, or a cavalcade of other potential descriptive words, the internet is content woven into an intricate tapestry. Some companies will distribute this content in the form of imagery and blogs for the world to see, some will do everything in their power to ensure that none of their content makes it outside their little groups. No matter how you decide to use it, the internet’s primary purpose is to be a generator and facilitator of content. So, if content is the backbone of the online landscape, then it, in turn, is the backbone of successfully utilising that landscape as a business.

With that in mind, let’s take a look at two ways in which content is invaluable to any digital company, and how you can utilise them to your advantage.

The Magic of Marketing.

Within the majority of industries, any business looking to succeed and rank well on search engines either needs to have a strong understanding of content marketing or an experienced content marketing agency to do the heavy lifting for them. Search engine algorithms thrive off of the production and consumption of content, as they are the two parts of your business that can be effectively crawled and analysed by automated systems to determine what it is you’re offering and how effectively you’re offering it.

Everything from blogging and guest posting on other people’s online publications to creating video content and PR pieces can go into fleshing out your online presence in the eyes of search engines and potential customers. Just remember that, like people, the algorithms are more likely to reward high quality, informative content that fits your particular niche. So, while the quantity over quality approach may have worked wonders in the past, low-quality backlinks and spammy blogging aren’t going to get you far.

A is For Authority (and Aristotle).

Paraphrasing the philosopher Aristotle’s approach to virtue ethics, everything in the universe has its own set of traits to determine its virtue/worth based on what its ideal purpose is. A virtuous knife is one that cuts well, a virtuous heater is one that warms us well, and so on. While this is certainly a simplification and reappropriation of far more complex ideas, the general concepts discussed are important things for businesses to think about. What is your business’ purpose? And what needs to be done to ensure that you are best fulfilling that purpose to the best of your abilities?

The reason I bring this up is that many businesses fail to acknowledge their own purpose, especially when interacting with potential customers. Your audience needs a reason to see you as an authority within your own industry, otherwise, what do they have to gain by sticking around and being loyal to your brand? You may have great products or a fantastic service, but unless you find yourself in an incredibly niche, esoteric field, there are going to be a lot of companies providing the exact same level of quality you are. So, the deciding factor between brands, for better or worse, will often come down to the content they produce.

Content is how you show potential customers that you know your stuff, whilst also providing them with a brand identity and personality that can be latched onto. So, if you can provide your target demographic with consistently-engaging information that is targeted specifically to your field, then you will have a much easier time building a core audience that can allow your brand to grow and prosper. This is one of the most powerful abilities of high-quality media; even if an article, graphic or video doesn’t directly lead to sales, it could be the deciding factor in whether a person decides to spend their money with you.

As we move into this new decade, it has never been more important for businesses to have a strong online presence. So, if you feel that you have been neglecting your blogging or you’ve been putting off making that monthly podcast, now is the time to do it. If you have a business that people should care about, it’s up to you to tell them why. Good luck!

Business

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owners are constantly looking for ways to save money without...

The Role of CDNs in Enhancing Headless CMS Performance and Reliability

A headless CMS provides businesses with the ultimate freedom for content management and output possibilities across any number of channels. However, when the infrastructure is not ideal, content can load...

Fix These 5 Technical SEO Issues Hurting Your Perth Business Rankings

Perth businesses face unique challenges when competing for visibility in local search results.  While many business owners focus on content creation and Google Business Profile optimization, technical SEO issues often lurk...

How a Professional Bookkeeper Can Help Your Small Business

Running a small business in Australia comes with many responsibilities, from managing day-to-day operations to ensuring compliance with tax and financial regulations. One of the most critical aspects of business...

How Pre-Employment Drug Testing Can Improve Your Company’s Culture

When it comes to curating a thriving workplace, culture is everything. It is the glue holding teams together, the driving force behind productivity, and the foundation of a company's reputation...

The Right Mix: 5 Tips for Choosing Products Your Customers Will Love

Photo: Marcella Marcella / Unsplash Crafting the perfect product offering is difficult. You need to strike a delicate balance between building a business you love and ensuring what you stock is...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...

How Artificial Tulip Displays Enhance Your Home’s Aesthetic

Artificial tulip displays have grown to be a common option for improving interior decor because of their exquisite look and long-lasting quality. Th...

The Psychology of Relationships: How Therapy Can Strengthen Bonds

Relationships require effort, understanding and communication. Couples and individuals can have better relationships with the assistance of therap...

Taking It Up a Notch: How 12.5kg Dumbbells Fit Into Progressive Overload Training

Photo by Jason Grant on Unsplash When it comes to getting stronger, more sculpted, and better conditioned, one principle reigns supreme in the worl...

Behind the Bowl: What Makes Premium Dog Food Worth the Price Tag?

Photo by Ayla Verschueren on Unsplash When it comes to feeding our four-legged companions, the pet food aisle can be a maze of options—bags promi...

Davines Sustainable Haircare: Revolutionizing Eco-Friendly Beauty Solutions

Davines is a well-known brand in the world of haircare, known for its high-quality products that deliver exceptional results. Its commitment to sust...

The Role of CDNs in Enhancing Headless CMS Performance and Reliability

A headless CMS provides businesses with the ultimate freedom for content management and output possibilities across any number of channels. However...

Finding the Right Dentist in Perth for Your Dental Implants: A Complete Guide

Missing teeth can significantly impact your quality of life, affecting everything from your ability to eat and speak to your self-confidence. Dental...

Fix These 5 Technical SEO Issues Hurting Your Perth Business Rankings

Perth businesses face unique challenges when competing for visibility in local search results.  While many business owners focus on content creati...

How a Professional Bookkeeper Can Help Your Small Business

Running a small business in Australia comes with many responsibilities, from managing day-to-day operations to ensuring compliance with tax and fina...