Modern Australian
The Times Real Estate

.

Efficient Ways of Improving Your Video Marketing Strategy

  • Written by Chloe Taylor

A significant percentage of the population seems to favour videos over other forms of media, which is why a growing number of businesses are now including this aspect in their marketing campaigns. Due to their popularity, videos present a brilliant opportunity to reach out to your ideal customer base, develop stronger connections with your audience, and increase overall engagement. For these reasons, it comes as no surprise you might want to invest in videos as well, so here are some smart and efficient ways you could boost your video marketing strategy:

Make a posting schedule

As most audiences tend to expect regular updates, it’s advised to think of your videos as campaigns, rather than uploading them randomly. Creating and maintaining a regular posting schedule is a better way of keeping your viewers engaged, while also encouraging them to keep coming back for more content.

One way you could do this is by breaking up longer videos into several parts and uploading updates once a week, in an effort to retain an audience by piquing their interest. Similarly, you could also post smaller updates over time that lead your viewers to the big final launch or announcement, or simply maintain a consistent schedule of different, regularly posted videos relevant to your product or service.


Tell an interesting story

Instead of only utilising videos to introduce your brand, product, and mission, try to tell a story through this visual medium. Storytelling is thought to be the key to success, as it attracts audiences, keeps them entertained, and makes for a more memorable marketing strategy that might even encourage more likes and shares, thus broadening your outreach.

To incorporate storytelling into your videos, you can deep-dive into certain topics of interest and easily show your expertise. You might also want to explain current trends and hot topics to attract a wider audience, or simply share the personal story behind your brand in an inspiring way, in order to capture the attention of your viewers and create positive associations with your company.


Invest in quality videos

In the modern day and age, with nuanced technologies being available at our fingertips, consumers now demand high-quality videos that are not only visually engaging, but also aesthetically pleasing. Professional-looking videos tend to capture an audience and keep them entertained, while their lower-quality and more amateur counterparts don’t often perform quite as well.

For this reason, your main priority should be the best possible video quality. In case you are filming and editing your videos yourself, this can easily be achieved with a great online video editor that’s not only simple and easy to use, but also incredibly efficient at delivering high-quality results. Offering an extensive library of audio and HD graphics, beautiful text styles, and well as brilliant transitions and frames, such an editor will allow you to effortlessly create videos that are bound to keep your customers engaged.


Be consistent with branding

Whether you’re creating marketing videos yourself or even working with a professional service, you always need to prioritize branding. Simply by being consistent with branding, customers will find it easier to immediately recognize your company once they see your video, and it can also instil a feeling of professionalism that can, in turn, build trust among your audience.

To that end, you might want to decide which elements of branding you wish to include in your marketing videos, which will help to make your content instantly recognisable. This could be something as simple as your logo always being placed in the same corner of the video, or even a consistent and memorable branded intro you repeat every time.


Always optimize for SEO

If you tend to post your videos on websites such as YouTube, it pays to keep in mind that Google indexes these aspects as well. If you optimize your videos through keywords in video descriptions or call-to-action links that lead your audience to your website, you can easily take advantage of this fact and improve your rankings.

Similarly, you could also use YouTube’s own tagging feature. By labelling your videos with applicable tags, the website will consider your content to be more relevant and group it with other similar videos, allowing viewers to effortlessly find you in the “related videos” section, thus increasing your views.

Video has become one of the most important aspects of digital marketing, and it’s not expected to lose its relevance anytime soon. To that end, keep the useful tips mentioned above in mind, and effortlessly improve your video marketing strategy.

Business

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just as crucial for the design...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it does not encompass every aspect of what an audience might like...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owners are constantly looking for ways to save money without...

The Role of CDNs in Enhancing Headless CMS Performance and Reliability

A headless CMS provides businesses with the ultimate freedom for content management and output possibilities across any number of channels. However, when the infrastructure is not ideal, content can load...

Fix These 5 Technical SEO Issues Hurting Your Perth Business Rankings

Perth businesses face unique challenges when competing for visibility in local search results.  While many business owners focus on content creation and Google Business Profile optimization, technical SEO issues often lurk...

How a Professional Bookkeeper Can Help Your Small Business

Running a small business in Australia comes with many responsibilities, from managing day-to-day operations to ensuring compliance with tax and financial regulations. One of the most critical aspects of business...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...