Modern Australian
Men's Weekly

.

Building Your Brand - 6 Secrets to Building a Powerful Business Brand

  • Written by News Company


As a new business owner, you will no doubt have hopes and dreams of a powerful brand that everyone recognizes. However, rising to the top takes more than just time. It takes skill, hard work, determination and plenty of fire in your belly. Here are six ways essential you can build a powerful brand for your business.

 

Shameless Promotion

A business owner or manager needs to utilise every opportunity to get the company’s name into the limelight. Never be shy about promoting your brand at every opportunity. Simple strategies such as printing your logo on branded promotional products such as pens, hats and reusable coffee cups, can often be your opening to tell potential new customers all about your business. Additionally, attending trade shows and conferences, can also boost your network and gain contacts.

 

Know Your Identity

The road to starting a new business is long and arduous with many steps required to reach your goal. However, without taking those first steps, you can’t begin to know the identity of your business. Even though you’re the owner, do you know who you’re targeting and how you plan to attract them? Do you know how your branding will represent your image? Before you even begin to establish a client base, you must first create a plan of attack. Otherwise, you may end up one of the 80 percent of new businesses that fail within 12 months.

 

Don’t Skimp on Design

Many new business owners are trying to cut costs every way they can. After all, getting a new project off the ground can cost a significant amount of money. However, your logo is one area in which you can’t afford to cut corners as it incorporates your entire brand and image. If you don’t have a branding guide, how can you establish a robust business image? Rather than create a logo yourself and risk it looking unprofessional, hire an experienced graphic designer instead.

 

Utilize Social Media

Virtually everyone is active on at least one form of social media these days. Therefore, you can’t afford to ignore these platforms. To create a powerful brand, you need to get as much exposure as possible. Develop ad campaigns on Facebook with specific demographics, and you will be able to communicate your core message to the customer base you require.

 

Cover the Basics

Any new business owner’s number one priority is getting new customers and establishing a client base, but have you covered the basics first? Don’t forget to pay attention to your website, online advertising, shop frontage, and even fine-tuning product stands. If you also plan on hiring staff, be sure to choose those who are skilled in customer service. Nothing kills a potential deal faster than creating a poor first impression because your team isn’t up to the task of connecting with your customers.

 

Compare Your Competition

More likely than not, your new business will not be the first of its kind, nor will it be the last. Therefore, there’s no harm in paying attention to what your competition is doing. While your aim is not to copy them, you can see what is working for them, what isn’t, and how you can do it better. Be sure to sign up for their marketing emails and follow them on social media.

 

Establishing a powerful business brand doesn’t happen overnight, but it does happen if you cover all your bases. Before you roll up your sleeves and do battle in the marketplace, be sure to tick all the boxes for branding, advertising, and presenting your products to the market in the best way possible.

 

Business

Designing Secure Content APIs in Headless CMS Environments

APIs are what enable content to be delivered from a headless CMS to anywhere digital content can exist from websites and apps to IoT and more. Yet while the headless...

The Role of Mining Equipment Suppliers in the Industry

Mining is one of the most essential industries, driving the global economy by providing raw materials for manufacturing, energy production, and infrastructure development. Behind every successful mining operation lies an...

Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand

Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of experience in Gippsland, Australia, to establish an international joint venture: ViPlus...

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-finished interior is more than just...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secure an Australian visa, international applicants will now...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just as crucial for the design...

Why Exterior Window Cleaning Is More Than Just Aesthetic

Most people see window cleaning as a finishing touch. Something you do before guests come over or when the smudges finally start to annoy you. It is...

How Duct Inspections Can Save You Money Long-Term

Ever noticed your energy bill creeping up without changing your habits? It is more common than you might think, especially in Melbourne homes where ...

Designing Secure Content APIs in Headless CMS Environments

APIs are what enable content to be delivered from a headless CMS to anywhere digital content can exist from websites and apps to IoT and more. Yet whi...

How to Choose the Right First Aid Kit for Your Workplace

Ever walked past your workplace first aid kit and wondered if that dusty box actually contains what you'd need in a real emergency? We know that fee...

The Role of Mining Equipment Suppliers in the Industry

Mining is one of the most essential industries, driving the global economy by providing raw materials for manufacturing, energy production, and infr...

From White Belt To Warrior: How To Train Your Body For BJJ Endurance

Brazilian Jiu-Jitsu (BJJ) is as much a mental chess match as it is a physical grind. Whether you’re new to the mats or prepping for high-level com...

Driving After Brain Injury: Common Challenges and How To Overcome Them.

Suffering a traumatic brain injury (TBI) can drastically influence a person's ability to drive safely. For many, driving represents independence, bu...

The Psychology of Stepping Up: Why We Avoid Helping—and How to Fix That

Most of us like to think of ourselves as kind, helpful people. We imagine that if someone needed assistance—especially in an emergency—we’d st...

Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand

Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of ex...

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-...

How to Transfer Registration When You Buy a Used Car in Brisbane

Purchasing a second-hand car can be a thrilling experience, but there's more to it than simply handing over the cash and driving off. One very impor...

Expert Tips for Comparing Budget Movers and Energy Providers For a Modern Apartment

Starting a new life in a modern apartment can be a challenging yet exciting step. While moving into a modern apartment, people always need reliable ...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and ...

Your Next Travel Essential? Why Aussies Love Lightweight Electric Wheelchairs

Planning for a trip or just getting around town? A lightweight electric wheelchair could be your perfect travel mate. Whether it’s a stroll throug...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secur...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...