Modern Australian
The Times Real Estate

.

8 Social Media Marketing Dos and Don’ts to Have in Mind

  • Written by Diana Smith


It’s needless to say that marketing is the key to business success. And with the majority of marketing now taking place online, every business needs to have a good social media marketing strategy. Promoting your company on platforms like Facebook, Instagram and Twitter may seem easy, but there’s much more to it than it meets the eye. This means that you could use any help you can get in order to make the most out of your social media marketing efforts. That’s why we came up with eight social media marketing dos and don’ts you need to have in mind.

Do share quality content

One of the best things about social media is that you can use it to provide your followers with quality content. They might find your content useful, which is only going to make them more likely to buy from you and give your brand authority a boost. However, coming up with quality content isn’t easy and it’s recommended that you hire a social media manager who’ll do it for you. If your business isn’t there just yet, you should take enough time to find interesting content to share on a daily basis.

Don’t post too often

As mentioned above, good content can do wonders for your business. Still, no matter how much quality content you come up with, if you share it too often, it’s hardly going to do you any good. Companies that overload their followers with content are often labelled as “spammers” and their posts rarely get any likes and comments. In fact, the majority of social media users choose to unfollow companies that share their content too often. Stick to a post or two per day and you’ll be fine.

Do use videos

There are so many things you can share on your social media pages, but videos seem to get the most attention. This is the case because videos have the power to grab the viewer’s full attention, which is exactly what you should be aiming at. While there’s probably a lot of industry-related videos you can share, it’s recommended that you record your own videos as well. This should help you tell your story and promote your products/services.

Don’t argue with your customers

Probably the worst thing you can do is argue with your customers publicly. This doesn’t only make you look unprofessional, but it also makes it harder for your followers to trust you. So, even if you believe a customer is mistaken, trying to avoid arguing on social media is an absolute must. Take the discussion to chat, but be as pleasant as possible since the customer can always take a screenshot of your conversation. Sometimes, offering a refund is a much better solution than starting a public argument.

Do use your bio

Everyone who visits your social media pages is a potential customers. This means you should do whatever you can to encourage them to start following you. Luckily, most social media platforms give you a chance to write something in your bio and that’s exactly what can help you gain more followers. It’s recommended that you use your bio to write a short description of your business. Using quality visuals is also something you can never go wrong with.

Don’t use every platform

It seems like there are new social media platforms emerging every day. While creating a page for your business on each of these may seem like a good idea, it can take a lot of time and effort. Instead, it’s recommended that you figure out which platforms work well for you and stick to them as much as possible. You can turn to experts in media monitoring who’ll help you identify the platforms you should focus on.

Do know your customers

If you want to get your social media marketing efforts right, you first need to get to know your customers. Try to figure out the age of your customers and think about what their interests are. This should help you come up with better content to share on your social media. Take a closer look at other pages your customers follow and see if there’s anything they do that could help you step up your social media marketing game.

Don’t let your pages be covered in dust

You should post regularly on every social media platform you’ve decided to stick to, otherwise there’s no point in having a profile there. If you seem to be unable to utilize a platform often, ditching it completely might be a smart thing to do. It’s also a good idea to use the same exact visuals across every platform you decide to promote your business on.

The more effort you put into your social media marketing strategy the better your business is going to do. Just remember to keep an eye on the latest social media trends and stay on top of them when promoting your company.

 

Business

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just as crucial for the design...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it does not encompass every aspect of what an audience might like...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owners are constantly looking for ways to save money without...

The Role of CDNs in Enhancing Headless CMS Performance and Reliability

A headless CMS provides businesses with the ultimate freedom for content management and output possibilities across any number of channels. However, when the infrastructure is not ideal, content can load...

Fix These 5 Technical SEO Issues Hurting Your Perth Business Rankings

Perth businesses face unique challenges when competing for visibility in local search results.  While many business owners focus on content creation and Google Business Profile optimization, technical SEO issues often lurk...

How a Professional Bookkeeper Can Help Your Small Business

Running a small business in Australia comes with many responsibilities, from managing day-to-day operations to ensuring compliance with tax and financial regulations. One of the most critical aspects of business...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...

6 Qualities to Look for in Local Caravan Dealers

If you're searching for reliable caravan dealers in Campbellfield, it's essential to choose a dealer that offers quality products, excellent custome...

How to Repair a Faema Coffee Machine: A Practical Guide for Coffee Lovers

Introduction If you’re the proud owner of a Faema coffee machine, you already know that it’s more than just a kitchen appliance — it’s a vi...

Smart Health Decisions in Your 30s, 40s, and 50s: The Ultimate Prevention Guide

Making informed health decisions becomes increasingly important as we navigate through different life stages. What may have seemed unimportant in our ...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owne...

Can Air Conditioning Help with Allergies and Asthma?

Living with allergies or asthma can make everyday environments feel challenging—especially during certain seasons or in homes where dust, pollen, ...

A Fast Charging Power Bank and Wireless Power Bank: The Future of Power Bank Technology

As the use of mobile devices grows, so does the demand for better, more efficient, faster, and more imaginative methods to power them. Previously re...

How to Extend the Lifespan of Your Power Bank: An Overview

Power banks are vital for ensuring your devices are powered while on the go, especially when on the move, outdoors, or during emergencies. They prov...

What is a Power Bank and How To Choose One

In a world filled with gadgets running out of battery is a real issue. This is where power banks can come in useful. They're portable, they hold pow...

Portable Chargers: How They Work & Essential Tips to Extend Battery Life

Portable chargers (also known as power banks) are essential accessories that keep your devices powered up while on the go — be it outdoor activiti...