Modern Australian
Men's Weekly

.

Common Misconceptions About The Practice of SEO

  • Written by News Company


SEO as a practice carries a great amount of ambiguity about its role and its value for brands.

Once seen as a fringe scientific method to gaining digital traction, now any website owner or business manager has to utilise SEO in some shape or form in 2019 to be successful. According to SEO Shark, improving organic website traffic can convert visitors into new customers.

Despite the need to have a quality digital presence for consumers, there continues to be misconceptions that are spread by uneducated and outdated practitioners who believe their time and money is better spent elsewhere.

It is time to address those misconceptions and put them to rest once and for all.

SEO Is Too Hard To Understand’

When delving into the absolute detail on the practice of SEO, it is too hard to understand for most people. With Google changing and evolving their complex algorithms and sub-algorithms to alternate their platform, the basic principles can be lost on many marketers working on a generic level. However, it only requires the knowledge of a few helpful tips before operators can start to gauge how this system actually works. There are the two key elements of On-Page and Off-Page optimisation, the need to make loading speeds quicker on mobile, using keywords that consumers search for and having a message that resonates across platforms. Once those skills are taken onboard and applied in real time, the rest can be learned at a later junction.

You Have To Be A Trained Expert To Succeed At SEO’

An extension of the ‘too hard to understand’ talking point leads onto the notion of training and education. Like many digital fields, it helps to have an education and expertise to make the complicated look simple, but it does not act as a barrier for beginners and amateurs wanting to succeed from SEO. Training can include a variety of platforms, from reading books, watching YouTube tutorials, conducting Google searches for peer-reviewed articles or just speaking to peers and colleagues in the industry who know how to make gains.

SEO Costs Too Much Money’

SEO requires time, diligence and hard work but in terms of pure dollars - this is an exercise that doesn’t have to hurt the budget of a brand. It actually can operate under a self-sustaining model where any funds generated through digital traffic can be put back into the exercise to earn more consumer dollars. Outside of a few paid advertisements to leverage that initial momentum, this is a project that requires operators to read the terrain, make alterations according to behaviours from constituents and continue to churn out new content that people want to engage in. From a pure dollars and cents point of view, it is more than affordable.

Other Marketing Methods Are More Effective Than SEO’

This misconception about SEO is either true or blatantly false depending on your perspective and the context of the marketing method that is in use. For small rural communities who rely on print media to receive their news, search engine optimisation could be a project that fails to garner genuine cut-through if those constituents are not engaged on digital platforms. Outside of those small niches and very specific examples, there is no enterprise that could not stand to gain from improving in their visibility online. As of 2011 in Australia a staggering 78.9% of the population utilised the Internet and almost a decade on, that figure has only increased to approximately 9 in 10. No other marketing strategy has that much of a share of the market, from newspapers and magazines to billboard, posters, radio adverts or brochures.

SEO Summary

SEO is not too hard or too costly to be successful for any type of website owner or business. These excuses have long been proven to be outdated. Rather than approach the practice with fear or apprehension, start off small and take onboard information and feedback before getting a grasp of the practice. Before long, it will become a natural habit to engage in.

Business

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally and internationally. This is a type of insurance that reduces...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, managing technology effectively is a strategic priority for every North...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutions are integral across Australia's varying industrial landscape to deliver project success...

Designing Secure Content APIs in Headless CMS Environments

APIs are what enable content to be delivered from a headless CMS to anywhere digital content can exist from websites and apps to IoT and more. Yet while the headless...

The Role of Mining Equipment Suppliers in the Industry

Mining is one of the most essential industries, driving the global economy by providing raw materials for manufacturing, energy production, and infrastructure development. Behind every successful mining operation lies an...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...

The Role of Packaging Manufacturers in Reducing Supply Chain Costs

In today’s fast-paced logistics and distribution landscape, businesses are under constant pressure to optimise operations and reduce expenses. One...

Customising Roller Shutters for Warehouses, Factories, and Logistics Hubs

In today’s fast-paced industrial and commercial environments, security, functionality, and efficiency are paramount. Whether you manage a busy log...

Top Fire Hazards in Commercial Buildings and How to Avoid Them

When it comes to protecting lives, assets, and business continuity, fire safety should be at the forefront of every commercial property owner’s ri...