Modern Australian
Men's Weekly

.

Common Misconceptions About The Practice of SEO

  • Written by News Company


SEO as a practice carries a great amount of ambiguity about its role and its value for brands.

Once seen as a fringe scientific method to gaining digital traction, now any website owner or business manager has to utilise SEO in some shape or form in 2019 to be successful. According to SEO Shark, improving organic website traffic can convert visitors into new customers.

Despite the need to have a quality digital presence for consumers, there continues to be misconceptions that are spread by uneducated and outdated practitioners who believe their time and money is better spent elsewhere.

It is time to address those misconceptions and put them to rest once and for all.

SEO Is Too Hard To Understand’

When delving into the absolute detail on the practice of SEO, it is too hard to understand for most people. With Google changing and evolving their complex algorithms and sub-algorithms to alternate their platform, the basic principles can be lost on many marketers working on a generic level. However, it only requires the knowledge of a few helpful tips before operators can start to gauge how this system actually works. There are the two key elements of On-Page and Off-Page optimisation, the need to make loading speeds quicker on mobile, using keywords that consumers search for and having a message that resonates across platforms. Once those skills are taken onboard and applied in real time, the rest can be learned at a later junction.

You Have To Be A Trained Expert To Succeed At SEO’

An extension of the ‘too hard to understand’ talking point leads onto the notion of training and education. Like many digital fields, it helps to have an education and expertise to make the complicated look simple, but it does not act as a barrier for beginners and amateurs wanting to succeed from SEO. Training can include a variety of platforms, from reading books, watching YouTube tutorials, conducting Google searches for peer-reviewed articles or just speaking to peers and colleagues in the industry who know how to make gains.

SEO Costs Too Much Money’

SEO requires time, diligence and hard work but in terms of pure dollars - this is an exercise that doesn’t have to hurt the budget of a brand. It actually can operate under a self-sustaining model where any funds generated through digital traffic can be put back into the exercise to earn more consumer dollars. Outside of a few paid advertisements to leverage that initial momentum, this is a project that requires operators to read the terrain, make alterations according to behaviours from constituents and continue to churn out new content that people want to engage in. From a pure dollars and cents point of view, it is more than affordable.

Other Marketing Methods Are More Effective Than SEO’

This misconception about SEO is either true or blatantly false depending on your perspective and the context of the marketing method that is in use. For small rural communities who rely on print media to receive their news, search engine optimisation could be a project that fails to garner genuine cut-through if those constituents are not engaged on digital platforms. Outside of those small niches and very specific examples, there is no enterprise that could not stand to gain from improving in their visibility online. As of 2011 in Australia a staggering 78.9% of the population utilised the Internet and almost a decade on, that figure has only increased to approximately 9 in 10. No other marketing strategy has that much of a share of the market, from newspapers and magazines to billboard, posters, radio adverts or brochures.

SEO Summary

SEO is not too hard or too costly to be successful for any type of website owner or business. These excuses have long been proven to be outdated. Rather than approach the practice with fear or apprehension, start off small and take onboard information and feedback before getting a grasp of the practice. Before long, it will become a natural habit to engage in.


Business

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends metal, glass, tyres, fluids, and batteries down...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working after the office lights go out...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail outlets to large-scale industrial operations, every commercial facility depends on...

The Smart Way to Grow Online: SEO Management Sydney Businesses Can Rely On

If you’re a Sydney-based business owner, you already know the digital space is crowded. But with the right strategy, you don’t need to shout the loudest — you just need...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally and internationally. This is a type of insurance that reduces...

Expert Plumbing Solutions in Perth: From Hot Water Systems to Leak Detection

Plumbing is one of those things we often take for granted—until something goes wrong. From stepping into an unexpectedly cold shower to discovering ...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends m...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working af...

Partner Visa Pathways: Onshore vs Offshore Applications Explained

Choosing between Australia’s onshore and offshore partner visa routes affects timing, travel, work rights and budget. This guide explains the stru...

Serving Styles Compared: Buffet, Grazing, or Plated for the Office

Choosing how to serve food at a work function shapes the pace of the event, how people mingle and how smoothly the agenda runs. The right format dep...

5 Essential Tips for Hiring Gold Coast Plumbers

Finding the best plumber on the Gold Coast can be as complex as navigating a network of pipes, requiring an expert who is capable, reliable, and s...

Hidden Costs of Moving You Need to Budget For (And How to Avoid Them)

Moving house ranks among life's most busy experiences, and discovering unexpected expenses along the way certainly doesn't help with stress levels. Wh...

Understanding Australian Building Regulations: What Every Mornington Builder Wants You to Know

If you live on the Mornington Peninsula, you likely already feel the risk of bushfires,hot, dry summers, nearby bushland, and epic wind events. That...

Top 5 Home Exercises Recommended by Chiropractors for Better Posture

In today’s world of endless screen time and back-to-back Zoom meetings, it’s no surprise that posture-related issues are on the rise. From achin...

Simple Home Exercises to Manage Chronic Pain and Improve Mobility

Living with chronic pain doesn’t have to mean a life of limitation. Many people struggling with persistent discomfort find themselves moving less...

Smart Renovation Tips for a Sleek, Low-Maintenance Interior

In a world where time is tight and stress is high, our homes should feel like a refuge not another to-do list. That’s why smart renovations are tr...

Stay Cool in Queensland: The Complete Guide to Choosing the Right Air Conditioner

Introduction Queensland’s warm, humid climate makes a reliable air conditioning system an essential part of daily life. Whether you’re creating a...

Proving Partner Visas with Lawyers and Solid Evidence

You’re ready to build a life with your partner in Australia but the visa process quickly turns something personal into something official. Suddenl...

The History and Philosophy Behind Osteopathic Medicine

Osteopathy is more than just a hands-on approach to relieving pain—it’s a holistic health philosophy with roots in history, science, and a deep ...

Common Bathroom Renovation Mistakes and How to Avoid Them

Renovating a bathroom can be one of the most rewarding home improvement projects, offering both enhanced functionality and a fresh aesthetic. Howeve...

5 Simple Home Modifications to Support Occupational Therapy Goals

Every year, thousands of Australians face mobility challenges, chronic pain, or sensory issues that make daily tasks difficult. Simple changes at ho...

The Cost of Converting a Shipping Container into a Liveable Space

Container conversions often require more planning and labour than expected Early costs include foundations, framing, and structural reinforceme...

Marriage Celebrant for Modern Lovers Who Want Something Different

Many couples today feel pressure to follow the same wedding traditions their parents or grandparents did. They might sit through long ceremonies that ...