One of the most important tools digital marketers use to drive traffic to their content or make an online sale is search engine optimisation (SEO). There is competition to appear frequently on the first pages of searches and to rank highly in search results. Google must index your content and deem it authoritative and relevant for it to rank highly. So for exactly whom do you write? Read on to learn more about bots and your actual audience.

Which audience should you focus on more?

The truth is that writing for humans while ignoring bots is impossible. So, who is first? Let's examine the two audiences separately.

1) Your audience

These people are the ones who read your content. They read online content or make purchases there. People have emotions, so you need to find a way to appeal to them through storytelling and empathy. By telling a story to the audience, you can convey a simple, clear message.

2) Web crawlers

Crawlers are another name for these boys. They categorise and index websites, as well as affect your search engine ranking. These crawlers react to content that is search engine optimised. Consider the use of SEO in headings, subheadings, and keywords. Your content's structure is also important.

You can tell that both of your audiences are significant and deserve the appropriate attention now that you are aware of their respective needs.

How to write content that is search engine optimised for both people and web crawlers.

You must strike the right balance and optimise your content for both humans and bots, as was previously mentioned.

Here are some pointers for enhancing the SEO of your content so that it performs better in searches.

1) Speak clearly and concisely

Nobody enjoys reading lengthy, boring articles. Make your words and sentences as clear and concise as you can because readers want precise information.

Don't do the following:

• Long words with multiple syllables

• Overly complicated vocabulary

• Sarcastic language such as "therefore" may offend the reader.

• Avoid using general terms; instead, be more specific

• Be welcoming and avoid gender bias.

2) Enhance content organisation

For a clear structure, use headings, subheadings, bullet points, or numbered lists. Give your headings as much detail as you can. Additionally, you can use keywords in your headings. Your chances of being found by search engines like Google increase if you use keywords.

3) Insert pictures when necessary

User experience is enhanced by images. It draws readers in and makes your content easier for them to understand. Avoid the error of using stock photos or other generic images. Try GIFs, screenshots, graphs, and many other alternatives instead.

Be wary of pictures that are quite large. The longer it takes for your photos to load, the worse the user experience will be, and they may even become so frustrated that they leave your content. Resizing and compressing the images is an immediate fix for this. Also, include people with visual impairment in your images by adding captions and descriptive alt text.

4) Check your spelling and grammar

Before publishing your writing online, proofread it for spelling and grammar errors. A properly edited and organised article will boost your page's credibility and authoritativeness. capitalising words as needed

Conclusion

You should not prioritise bots over users by optimising your content for them. Use the SEO-proven strategies in this article to provide quality content over quantity with the goal of raising your position on search engine result pages. 

If you require professionally written content that will impress your readers as well as search engine crawlers, consult an experienced Gold Coast SEO agency such as SEO Web Logistics. They have experience in all manner of SEO content including content for eCommerce stores.