Modern Australian
Men's Weekly

.

Australian Online Gaming Market - The Numbers

  • Written by News Feature Team


All forms of mobile gaming entertainment is currently enjoying a boom across Australia, with astonish rates of growth in both terms of usage and revenue generated. This is the case for skill based games as well as apps that link to casino style websites too, and must be attributed to the improving status of the broadband communication network as well as the increasing use of smartphone technology. Indeed Australia has long struggled to deliver a broadband that matches that found in many other western countries, but thanks to improvements in infrastructure, data speeds and public wifi things are looking ever brighter for the future.

 

In this article we'll take a look at some of the most significant trends in the numbers related to the Australian online gaming market. Most of the currently published data stems from 2014-2015, and unless otherwise noted assume this to be the most up to date information at time of writing.

 

A 20% Market Increase Between 2013-2014

 

We can expect this trend to have easily continued and likely increased over the last year too, but this data stands out in importance as it really does herald the widespread increase in the use of smartphones for playing online games. This is not only because of the increased available of the devices themselves, but just as importantly also the quality and ease of delivery of the games themselves. To put it simply, Australians are getting much more interested in online gaming of 918kiss from 918kiss.care.

 

Digital Sales Have Overtaken Retail Sales

 

2014 also saw digital purchases overtake physical purchases for the very first time, with electronic sales accounting for $1.248bn ahead of retail's $1.214bn. In a similar manner related to the general growth and expansion of the market as a whole, this margin will have considerably widened over the last couple of years. These figures also only account for app-based gaming purchases (both core games and in-play enhancements), and do not take into account gaming wagers via online casino or slot style providers.

 

56% Year On Year Growth In Gaming Downloads

 

If any further evidence was needed to imply that online is the future of gaming, the year on year figures between 2013-2014 show this staggering increase in the use of electronic means of delivering gaming content. Technology will once more have played a major role in this, with the increasing use of tablets and large screen smartphones which also incorporate higher graphical and processing performance. The accessibility of such games - obviously not requiring a console or high performance PC to enjoy - has also likely fueled this trend, while also opening up gaming to previously underdeveloped age/gender demographics.

 

Online Wagering Is In Trend With Other Sectors

 

The ever growing frequency with which people place their wagers online rather than via more traditional means is almost exactly in line with the growing incidence of people performing general shopping online. It falls very close in line with increases in retail and services being bought online rather than in traditional b'bricks and mortar' format.

 

Nearly $2 in $3 Wagered Online Goes Overseas

 

Astonishingly Australians generally continue to wager much more via overseas betting exchanges than they do with domestic based gaming services. This is despite there being over 2300 sites online accessible to Australians, and can be attributed particularly to restrictive regulations concerning in-play betting - which is one of the largest growing sectors of online gaming worldwide.

 

These selected statistics go to show that the Australian online gaming sector is on the whole in excellent health and shows no signs whatsoever of slowing down or peaking in the near future. Should amendments be made to the overly restrictive and considerably outdated Interactive Gambling Act 2001 then this format of online wagering will likely grow faster and deliver much more taxation revenue too.

ENTERTAINMENT

The Magic of Retro Gaming: Modern Ways to Relive the Classics

Remember that unmistakable sound of an 8-bit melody drifting through the arcade? The hypnotic glow of pixelated screens, the satisfying click of a joystick, and the pure joy of reaching...

How to Get More Likes on YouTube Shorts

Gaining more likes on YouTube Shorts requires a combination of high-quality, engaging content, strategic optimization for YouTube's algorithm, and boosting initial engagement with professional tools like Famety. High-quality videos attract...

The Power Of Website Design Packages: Crafting Your Digital Presence

In today's digital age, a compelling online presence is crucial for businesses and individuals alike. Whether you're an entrepreneur, a freelancer, or a small business owner, your website serves as...

Solar Street Lights In Australia: Illuminating The Path Towards A Sustainable Future

Solar street lights are outdoor lighting fixtures that are powered by the sun. These lighting systems have a solar panel that absorbs sunlight during the day and converts it into...

Maximizing Your TV Viewing Experience with the Best Entertainment Units

Are you in search of the perfect furniture piece to bring your entertainment area together? Look no further! A TV entertainment unit is the ultimate solution. With its stylish design...

All for laughs: why you should book a stand up comedian

If you are planning a special event and need the perfect entertainment there is only one way to go: standup comedy. After all, can you really trust a DJ not...

The Cost of Converting a Shipping Container into a Liveable Space

Container conversions often require more planning and labour than expected Early costs include foundations, framing, and structural reinforceme...

Marriage Celebrant for Modern Lovers Who Want Something Different

Many couples today feel pressure to follow the same wedding traditions their parents or grandparents did. They might sit through long ceremonies that ...

Why Everyone’s Signing Up for Fitstop’s 6-Week Challenge (Again)

Hint: It’s not just for the gains. Somewhere between the endless TikTok fitness hacks and the unrealistic “30-day shred” promises, we forgot ...

The Mental & Financial Benefits of Minimalist Caravan Travel

Minimalist caravan travel has grown in popularity, not just for its practical appeal but also for the sense of freedom it brings. With the rise of c...

Sydney Property Lawyers: Your Complete Guide to Smooth Transactions

Navigating the Sydney property market can feel like traversing a minefield, can't it? The process, laden with legal jargon and complex procedures, o...

Electrician Perth: Your Go-To Guide for Home Electrical Safety

When it comes to keeping your home safe and sound, electricity is something you simply can't afford to ignore. Faulty wiring, outdated switchboards...

Why More Homes and Businesses Are Choosing an Electric Sliding Door

Convenience, aesthetics, and technology often go hand in hand when it comes to architectural choices. One solution that delivers all three is the el...

Ironman 4x4: Building Complete Suspension Systems for Australia

The name Ironman 4x4 resonates throughout Australia's 4WD community, particularly when discussing Ironman suspension solutions. This Australian bran...

Pontoon Boats - The New Must-Have for Luxe Canal Homes

If you are living on a canal in Australia, you are already living the dream. But living near the water without a boat is like owning a horse without...

Perth Airport Transfers: Choosing the Right Service

Touching down in a new city can be exciting, but let's be honest, it can also be a bit stressful. After a long flight, the last thing you want to wo...

How to Save Smart: Cheapest Travel Insurance for Schengen Visa without Cutting Corners

Picture this: you’ve found a last-minute flight to Milan, your hotel booking comes with breakfast and a rooftop view, and your itinerary is ready ...

Keeping Lone and Remote Workers Safe: Employer Duties and Practical Solutions

In Australia, thousands of employees work alone, in remote locations, or in direct contact with the public every day. While these roles are critical...

How Your General Dentist Supports Your Smile Over a Lifetime

A healthy grin is more than just a desirable feature; it reflects overall health, well-being, and self-esteem. Our oral health needs evolve from chi...

A Brighter Smile in Sydney: Expert Cosmetic Dentists and Veneers Solutions

A confident smile can open doors, boost your self-esteem, and leave a lasting impression. In Sydney, more people than ever are turning to cosmetic den...

How To Keep Vase Flowers Fresh Through Australia’s Coldest Months

Winter flowers develop slowly, which gives them stronger structure and longer vase life Heat from indoor environments is the biggest threat to th...

Artificial Intelligence is Powering the Growth of Australian Telehealth Services

Many Australians have traditionally experienced difficulties in accessing timely and quality healthcare, especially those who live in rural or remot...

VR Training in Australia – Customer Service Risk Management

In today’s rapidly evolving workplaces, Australian organisations are turning to immersive learning tools like VR to handle specialised needs such ...

Powering Shepparton’s Businesses: Expert Commercial Electrical Services You Can Count On

When it comes to running a successful business, having reliable, compliant, and efficient electrical systems is non-negotiable. From small retail ou...