Modern Australian

What Is PPC Advertising & How Does It Work?

  • Written by

Pay-per-click advertising, more commonly known as PPC marketing, is a method in which businesses can run ads on search engines such as Google, Bing or Yahoo! These advertisements are usually placed at the top of the search results or right-hand side of the page when someone searches for related keywords that your business wants to be associated with. It's a useful modern way to advertise and with the help of a PPC agency can light a fire under your lead acquisition and revenue-boosting efforts.

What are the benefits of PPC Advertising?

PPC marketing is especially beneficial to businesses that do not have a big budget for advertising. It offers affordable rates for companies that want to reach their target market without overspending and gives them valuable in-depth statistics on how many times your ad has been viewed and clicked on. Which makes it easier to track return on advertising spend and figure out what types of advertisements work best for your business.

Another benefit of PPC ads is the large potential reach, ads can appear in front of a large diverse audience of internet users, without having to pay extremely high prices. Your ads will show up on the search engine results page (SERP) when potential customers are searching for related keywords that you are targeting in question or phrase form.

You also get the added benefit of only having to pay when your ad is clicked on (hence the term PPC) and not on impressions (how many times the ad is viewed). Even if someone views your ad a hundred times, but only clicks on it once, you will still only be charged for that single click interaction. The average cost per click varies greatly from industry to industry depending on competitiveness but across the board is quite affordable and you can see results even with smaller budgets.

Once your ad has been clicked on, the customer will then be directed to your chosen webpage that is known as a landing page. This is where you can inform the consumer about what it is you are selling or your service provided and how it can benefit them. A properly optimised landing page should include keywords from your advertisement so when potential customers click through the corresponding webpage is highly relevant.

For example, if someone is searching for 'Italian food' in a certain area, and you own a pizza shop that uses PPC advertising, with the right keyword targeting your website will appear at the top of the search results. For this particular instance using keywords such as, 'local Italian restaurant' or 'Italian pizza,' in your ad copy and on your landing page will help improve your ad/landing page experience and ensure you appear above competitors.

Summing Up

In this article, we've given you a basic overview of what PPC advertising is and how it works. This form of advertising is best for businesses whose target audience is actively searching online and if you want to reach a large potential market without breaking the bank.


Subtle Signs - 5 Ways to Spot Discrimination in the Workplace

Workplace discrimination involves not being treated fairly or equally due to race, religion, gender, national origin, sexual orientation, mental or physical disability, or gender identity.    It doesn’t matter whether discrimination is...

How to Create a More Environmentally Sustainable Office

Introducing sustainable improvements to the office space reduces the energy cost but also improves staff wellbeing and overall productivity. Sustainable offices are more enjoyable to work in, offer a better quality...

Benefits of PDF Editor for Your Business in 2021

The benefits of having a PDF editor for business are many, as businesses need to be flexible in their document creation methods. A PDF editor for business can help companies...

4 Profitable Clothing Business Ideas to Start in Australia

So you want to create your own clothing brand. You've got the creativity, the designs, the patterns, everything you think you need to get started. The only problem, though, is...

What determines your car loan interest rate?

You are in the market for a new car, and you want a great finance deal. Currently car loan interest rates range from 4% upwards to 20%. What determines the...

Benefits of having an Instagram store

Ecommerce has taken over, and Instagram stores lead the pack when it comes to the best places to purchase goods. The competition is stiff on Instagram, and you only have...

Content & Technology Connecting Global Audiences

More Information - Less Opinion