Modern Australian
Men's Weekly

.

What Is PPC Advertising & How Does It Work?

  • Written by NewsServices.com

Pay-per-click advertising, more commonly known as PPC marketing, is a method in which businesses can run ads on search engines such as Google, Bing or Yahoo! These advertisements are usually placed at the top of the search results or right-hand side of the page when someone searches for related keywords that your business wants to be associated with. It's a useful modern way to advertise and with the help of a PPC agency can light a fire under your lead acquisition and revenue-boosting efforts.


What are the benefits of PPC Advertising?

PPC marketing is especially beneficial to businesses that do not have a big budget for advertising. It offers affordable rates for companies that want to reach their target market without overspending and gives them valuable in-depth statistics on how many times your ad has been viewed and clicked on. Which makes it easier to track return on advertising spend and figure out what types of advertisements work best for your business.

Another benefit of PPC ads is the large potential reach, ads can appear in front of a large diverse audience of internet users, without having to pay extremely high prices. Your ads will show up on the search engine results page (SERP) when potential customers are searching for related keywords that you are targeting in question or phrase form.

You also get the added benefit of only having to pay when your ad is clicked on (hence the term PPC) and not on impressions (how many times the ad is viewed). Even if someone views your ad a hundred times, but only clicks on it once, you will still only be charged for that single click interaction. The average cost per click varies greatly from industry to industry depending on competitiveness but across the board is quite affordable and you can see results even with smaller budgets.

Once your ad has been clicked on, the customer will then be directed to your chosen webpage that is known as a landing page. This is where you can inform the consumer about what it is you are selling or your service provided and how it can benefit them. A properly optimised landing page should include keywords from your advertisement so when potential customers click through the corresponding webpage is highly relevant.

For example, if someone is searching for 'Italian food' in a certain area, and you own a pizza shop that uses PPC advertising, with the right keyword targeting your website will appear at the top of the search results. For this particular instance using keywords such as, 'local Italian restaurant' or 'Italian pizza,' in your ad copy and on your landing page will help improve your ad/landing page experience and ensure you appear above competitors.

Summing Up

In this article, we've given you a basic overview of what PPC advertising is and how it works. This form of advertising is best for businesses whose target audience is actively searching online and if you want to reach a large potential market without breaking the bank.

Business

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally and internationally. This is a type of insurance that reduces...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, managing technology effectively is a strategic priority for every North...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutions are integral across Australia's varying industrial landscape to deliver project success...

Designing Secure Content APIs in Headless CMS Environments

APIs are what enable content to be delivered from a headless CMS to anywhere digital content can exist from websites and apps to IoT and more. Yet while the headless...

The Role of Mining Equipment Suppliers in the Industry

Mining is one of the most essential industries, driving the global economy by providing raw materials for manufacturing, energy production, and infrastructure development. Behind every successful mining operation lies an...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutio...

Navigating the System: Your Guide to Support Finding Work with a Disability Around Melbourne

Image by freepik Finding the right job can be a challenge for anyone, but it can feel particularly daunting when you're also navigating life with a ...

Say Goodbye to Draughts and Hello to Savings: Your Guide to Perth Window Replacement

Image by prostooleh on Freepik Are your windows looking worse for wear? Are you paying a hefty power bill due to sneaky draughts and poor insulation...

How to Choose the Right Horse Trailer for Your Riding Needs

Many horse owners travel long distances for riding lessons, competitions, or to move horses between properties. Having a safe and reliable trailer i...

Sydney Turf Installer for Instant Green Lawns and Long-Term Performance

Having a green lawn at home makes everything look better. Whether it’s the front yard, backyard, or a small patch beside the driveway, people in S...

Designing Better Living Spaces: Why New Kitchens in the Blue Mountains Are in High Demand

The Blue Mountains region is seeing a steady rise in home upgrades. According to recent housing data, kitchen renovations remain one of the most req...

The Role of Packaging Manufacturers in Reducing Supply Chain Costs

In today’s fast-paced logistics and distribution landscape, businesses are under constant pressure to optimise operations and reduce expenses. One...

Customising Roller Shutters for Warehouses, Factories, and Logistics Hubs

In today’s fast-paced industrial and commercial environments, security, functionality, and efficiency are paramount. Whether you manage a busy log...

Top Fire Hazards in Commercial Buildings and How to Avoid Them

When it comes to protecting lives, assets, and business continuity, fire safety should be at the forefront of every commercial property owner’s ri...