Modern Australian
Men's Weekly

.

What Is PPC Advertising & How Does It Work?

  • Written by NewsServices.com

Pay-per-click advertising, more commonly known as PPC marketing, is a method in which businesses can run ads on search engines such as Google, Bing or Yahoo! These advertisements are usually placed at the top of the search results or right-hand side of the page when someone searches for related keywords that your business wants to be associated with. It's a useful modern way to advertise and with the help of a PPC agency can light a fire under your lead acquisition and revenue-boosting efforts.


What are the benefits of PPC Advertising?

PPC marketing is especially beneficial to businesses that do not have a big budget for advertising. It offers affordable rates for companies that want to reach their target market without overspending and gives them valuable in-depth statistics on how many times your ad has been viewed and clicked on. Which makes it easier to track return on advertising spend and figure out what types of advertisements work best for your business.

Another benefit of PPC ads is the large potential reach, ads can appear in front of a large diverse audience of internet users, without having to pay extremely high prices. Your ads will show up on the search engine results page (SERP) when potential customers are searching for related keywords that you are targeting in question or phrase form.

You also get the added benefit of only having to pay when your ad is clicked on (hence the term PPC) and not on impressions (how many times the ad is viewed). Even if someone views your ad a hundred times, but only clicks on it once, you will still only be charged for that single click interaction. The average cost per click varies greatly from industry to industry depending on competitiveness but across the board is quite affordable and you can see results even with smaller budgets.

Once your ad has been clicked on, the customer will then be directed to your chosen webpage that is known as a landing page. This is where you can inform the consumer about what it is you are selling or your service provided and how it can benefit them. A properly optimised landing page should include keywords from your advertisement so when potential customers click through the corresponding webpage is highly relevant.

For example, if someone is searching for 'Italian food' in a certain area, and you own a pizza shop that uses PPC advertising, with the right keyword targeting your website will appear at the top of the search results. For this particular instance using keywords such as, 'local Italian restaurant' or 'Italian pizza,' in your ad copy and on your landing page will help improve your ad/landing page experience and ensure you appear above competitors.

Summing Up

In this article, we've given you a basic overview of what PPC advertising is and how it works. This form of advertising is best for businesses whose target audience is actively searching online and if you want to reach a large potential market without breaking the bank.

Business

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future operational costs. With various materials and forms available, navigating...

The Value of Professional Rubbish Removal Services

From everyday waste to bulky items like furniture and appliances, finding the right way to dispose of rubbish is not always straightforward. This is why professional rubbish removal services have become...

Why Ugly Websites Sometimes Outperform Beautiful Ones

In the digital age, we're constantly told that first impressions matter, and nowhere does this seem more apparent than in web design. However, a curious phenomenon challenges this conventional wisdom:...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effectiveness, a surprising number of small businesses in Australia...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends metal, glass, tyres, fluids, and batteries down...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working after the office lights go out...

Social Media: Is It Increasing Rates of Anxiety and Depression?

In today’s connected world, social media has become an integral part of daily life. Platforms like Instagram, TikTok, and Facebook offer opportuni...

Preventive Maintenance Tips for Hydraulic Equipment

Hydraulic equipment plays a crucial role in industries ranging from construction and mining to agriculture and manufacturing. Whether it’s powerin...

Choosing the Right LiDAR System for Your Project

When planning a project that relies on accurate spatial data, selecting the right LiDAR system is one of the most critical decisions you’ll make. ...

The History of Craft Beer: From Monasteries to Modern Breweries

Craft beer has a rich and fascinating history that stretches back centuries. What we enjoy today in trendy taprooms and bustling breweries is the re...

How Natural Pearls Shaped Trade Routes and Global Economies

Throughout history, natural pearls—those rare, untamed treasures formed by nature itself—have exerted a powerful influence on trade networks, po...

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future ...

7 Best Things to Do in Beaufort, Victoria

Beaufort is a charming small town in Victoria’s Goldfields, full of history, natural beauty, and warm, welcoming locals. Whether you’re passing th...

What to Expect During Divorce Mediation & Settlement

Divorce can be a difficult and emotionally draining process, but mediation and settlement often provide a constructive path forward. Instead of goin...

Navigating Disability Services in Perth: Your Questions Answered

Understanding the landscape of disability support can feel overwhelming, especially when you're just starting out. If you’re looking for support a...

How Veneers and Dental Implants Work Together for Full Smile Restoration

Modern dentistry has strong instruments that can produce life-changing outcomes when it comes to repairing a smile that has been impacted by tooth los...

Gen Z’s Are Going off Grid – But Is It Sustainable?

Australia’s cost of living crisis is causing Gen Z to get creative with frugal living options. Earlier this year, young couple Koby and Amelie wan...

The Risks of DIY Air Conditioning Installation and How to Avoid Them

Air conditioning is essential in Australia, especially during the scorching summer months, when homes and workplaces can become unbearable without rel...

How to Find Reliable Air Conditioning Services Near You in Brisbane Northside

Introduction In Brisbane’s hot and humid climate, air conditioning has become more of a necessity than a luxury. Whether it's keeping your home coo...

Enhance Outdoor Living with Lifestyle Awnings

Creating the perfect balance between indoor comfort and outdoor living is something many homeowners aspire to achieve. In recent years, Lifestyle Aw...

Why Buckets with Lids Are Essential for Safe Storage & Transportation

The right bucket can streamline transport and make handling easier day to day. With options suited to food, chemicals and construction materials, th...

Comfort and Style with Ceiling Fans Perth

While air conditioning is common, it is not always the most cost-effective or sustainable solution, particularly during long hot summers. For homeow...

How Professional Air Conditioning Services Improve Comfort and Efficiency

Air conditioning has become a fundamental part of homes and businesses, providing relief from sweltering summers and keeping interiors warm in winte...

The Value of Professional Rubbish Removal Services

From everyday waste to bulky items like furniture and appliances, finding the right way to dispose of rubbish is not always straightforward. This is...