Modern Australian

How to Market Your Business Using Drones and Aerial Photography

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Drones have been a part of our society for only a few years now, but they've already made quite a mark. From recreational use to commercial purposes, people have found all sorts of innovative uses for these unmanned crafts.

One area where drones have proven particularly useful is marketing — finding new and creative ways that these devices can promote your business or cause is just one way that drones are helping businesses succeed in today's crowded marketplace. To learn more about this fascinating trend, keep reading!

What are drones

Drones are unmanned aerial vehicles, they are generally controlled by remote control. Drones are small enough that they do not need planning permission on most occasions, which makes them ideal for aerial photography. They are also useful in real estate to check out the size of a property before buying it.

They can be used for:

  • * Video and photography (advertising, weddings)
  • * Monitoring of properties such as aircraft or power lines
  • * Security surveillance
  • * Search and rescue operations

How can drones be used in marketing strategies?

Marketing strategies can use drones for many purposes such as surveying the area where the business resides, taking pictures or videos of new products acquired by the company, or surveying their acquired competitors.

Drones could be used to survey certain events that will take place in the future such as festivals. This information would allow them to prepare targeted promotions around these events. In the same way, it could be used for surveying an event that has taken place which would help identify areas of improvement for future events.

Aerial photography in Sydney is extremely useful for marketing your business, as it gives an eye-catching view of the company that you are trying to promote. Video footage from a drone provides potential customers with unique angles that they wouldn’t normally see which makes them more interested in the product.

They also allow companies to showcase their products in ways that ground-based photography never could — which gives you a competitive advantage as nobody else has this sort of marketing material.

Drone marketing examples

Take a look at these examples which demonstrate some of the possibilities for drone marketing:

  • * A real estate agency uses a drone to survey the size and quality of their properties before selling them. This is an excellent way to promote your business by showing potential customers what they can expect to buy.
  • * A food manufacturing company uses a drone to survey the area around their factory and produce stores. This would also be useful if any problems arose with the environment (such as pollution) so that you could easily identify where any issues may be originating from.
  • * A construction company uses a drone to take promotional photos and videos of their work to show off what they do and how well it's done (which will encourage others to utilize their services).

These are just small examples of how drones and aerial photography can be used to market your business, there are many different ways that they can help you promote what you’re offering.

Tips for using drones and aerial photography to market your business

One of the best ways to use drones and aerial photography is by including them in your advertising campaigns. This will help you get more people visiting or using your services, which can generate more income for you!

If possible try getting video footage so that you have something different than static images available when promoting whatever it is that you do. By doing this, you'll have people wanting to see more!

Another great way is using the footage in a commercial. This will help your viewers get an idea of what your business can do for them and it's something that they won't be able to forget about when thinking about purchasing whatever services or products that you offer.

It doesn't end here! You can also take aerial shots of other things related to your business. For example, you could take an image of the front exterior or interior that will help people get a feel for what it looks like inside if they are interested in attending one of your events!

You should do this, especially when trying to show off new items. This way potential clients will be able to get a good view of what they are purchasing, which can help you make more sales!


As with most things, practice makes perfect! Try finding ways to use aerial images to benefit your business. There is no doubt that drones are becoming more popular, so it will be important for your business to stay ahead of the curve by using this new technology now!


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