Modern Australian
Men's Weekly

.

Marketing tips for Christmas period


An e-commerce site is strongly impacted by seasonality, and even more so by the Christmas period. To cope with the massive influx of Internet users and take advantage of the end of the year to increase your turnover, here is everything you should not forget.

E-commerce is undoubtedly the sector most affected by seasonality. The sales periods, the various holidays or quite simply the weather conditions influence the purchases of consumers. Christmas is fast approaching, and a bit like the elves who have to finish preparing all the gifts, you have to make sure that your e-commerce site is ready to receive the massive influx of Internet users.

Did you know? 85% of web users shop on the Internet for Christmas. This period therefore requires a specific strategy, adapted to the needs of customers' expectations at this time of the year when consumption is king. What this means for you: you absolutely must support the buying journey of your prospects. Consider creating buying guides, innovative content and communicating on social networks to boost your visibility as Christmas approaches. Along with the website update for Christmas, always use social network marketing. Buy Twitter followers to make sure that people check and actually believe in your brand. Don’t forget about TikTok or Facebook. 

Waiting too long puts you at a disadvantage. You need to be prepared to capitalize on the increased traffic and the consumer mindset during this time. They will be ready and willing to click on your buy button. So make sure you take these actions to get your online business ready for the holiday season. So, whether it's to educate your prospects on how you can help them during this good time or to promote your offers to your consumers, here is THE essential checklist to carry out all the checks. Better than a gift list!

Analyze the data for the previous year-end

To get started, learn the lessons of last Christmas. Sit quietly in front of your computer with a coffee or tea, open an Excel table and write down on one side the ideas that have worked well and the good practices used. It is something simple to do but many companies completely ignore this gold mine that they have at their disposal. Where did most of your traffic come from during this time last year that led to conversions? Was it through email marketing, social media, paid search, or organic traffic? Do this for the optimization of your content on search engines. Look at the data from Google Analytics and identify the best channels to build campaigns for the holiday season. On the other side, think about areas for improvement, problems encountered and decisions that can be improved. For example, if a business estimates that email marketing was responsible for 40% of their conversions over the past holiday season, it would be smart to roll out bigger email campaigns this year.

E-commerce site in Christmas colours

Colors evoke emotions and have a sometimes astounding influence in purchasing decisions. Also, everyone loves the Christmas spirit. You must therefore provide your e-commerce site with colors that reflect this atmosphere. You can be as creative as you want and dress your site in red and green if that's okay with you. But obviously I'm not going to urge you to completely change your theme. The ideal is to choose a color palette reminiscent of Christmas (red, green, gold, bronze, blue, etc.) and add small touches to your design. Make sure that your colors blend well together, for example silver with blue, red with black, red with green, etc. Update your visuals on the occasion of this beautiful Christmas party. It would be a shame not to embellish your emails, your website or your blog in a simple but effective way to make your prospects want to take more interest in your products / services.

Business

Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand

Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of experience in Gippsland, Australia, to establish an international joint venture: ViPlus...

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-finished interior is more than just...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secure an Australian visa, international applicants will now...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just as crucial for the design...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it does not encompass every aspect of what an audience might like...

Sydney’s Electricians Helping Cut Business Costs

Running a business in Sydney isn’t cheap. Between rent, wages, equipment, insurance, and endless operational costs, it’s no wonder business owners are constantly looking for ways to save money without...

Driving After Brain Injury: Common Challenges and How To Overcome Them.

Suffering a traumatic brain injury (TBI) can drastically influence a person's ability to drive safely. For many, driving represents independence, bu...

The Psychology of Stepping Up: Why We Avoid Helping—and How to Fix That

Most of us like to think of ourselves as kind, helpful people. We imagine that if someone needed assistance—especially in an emergency—we’d st...

Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand

Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of ex...

Commercial Plastering Can Boost Your Business Appeal

In business, appearances matter. The way your space looks sets the tone for how clients, customers, and even your staff perceive your brand. A well-...

How to Transfer Registration When You Buy a Used Car in Brisbane

Purchasing a second-hand car can be a thrilling experience, but there's more to it than simply handing over the cash and driving off. One very impor...

Expert Tips for Comparing Budget Movers and Energy Providers For a Modern Apartment

Starting a new life in a modern apartment can be a challenging yet exciting step. While moving into a modern apartment, people always need reliable ...

Slowing Down in Nature: My Experience on Orchid Classic Cruise in Lan Ha Bay

Why Orchid Classic is a Top Choice for Lan Ha Bay Lan Ha Bay, a hidden gem adjacent to the more famous Ha Long Bay, offers travelers a quieter and ...

Your Next Travel Essential? Why Aussies Love Lightweight Electric Wheelchairs

Planning for a trip or just getting around town? A lightweight electric wheelchair could be your perfect travel mate. Whether it’s a stroll throug...

Australian Study Woes – What is a Confirmation of Enrolment?

Recent changes to Australian study visas are altering the landscape for international students who want to learn and work on our shores.  To secur...

Metal lockers vs. wooden lockers: which is better?

Lockers—the ultimate background hero of the workplace. They might not have the flashiness of that overpriced espresso machine in the break room, b...

Invisalign Treatment: What Your Dentist Wants You to Know

When straightening the teeth, out-of-date metal braces are no longer the only option. Nowadays, Invisalign is among the most highly sought-after alt...

The Best Nail Art for Short Nails

Short nails often get overlooked in the world of nail art, but they’re actually the perfect canvas for stylish, sophisticated designs. Whether you...

How Much Does a Skip Bin Cost? Skip Bin Prices, Sizes & What Influences the Price

Regardless of whether you're renovating a house. You are tidying up your backyard, or running a construction site. Chances are you'll require a skip...

Panoramic Elevators: Combining Functionality with Aesthetic Appeal

In the evolving world of building design, the demand for architectural features that are both practical and visually striking continues to rise. One...

No Dig, No Drama: Sydney Pipe Relining Explained

You know that feeling when water starts pooling where it shouldn't? Or received a quote for pipe repairs that made your eyes water? Let's chat about...

The SEO Benefits of AI-Optimized Landing Pages: Smarter Metadata, Faster Load Times

Landing pages are integral to the conversion funnel in digital marketing. Yet, when SEO works well to drive traffic to the landing page, it's just a...

How to Reduce Turbo Lag with an Upgraded Mazda BT-50 Exhaust System

Are you struggling with turbo lag affecting your driving experience?  Did you know upgrading your Mazda BT-50 exhaust system could be the key to u...

How to Segment Email Lists Based on Content Engagement (Not Just Demographics)

Email segmentation generally refers to age, location, gender demographic, and conventional elements. While this could be helpful information, it doe...