Modern Australian
Men's Weekly

.

6 Offline Promotion Strategies to Boost Your Online Brand

  • Written by Scarlet Gratton


A lot of online business owners are confused about whether they should invest in the offline promotion of their brand. The bulk of this confusion comes from the fact that they sometimes don’t have a brick and mortar store, but only work in the digital environment. If they’re using a drop shipping model, chances are that they don’t even have a warehouse. So, without a physical presence in the business world, is there any point in using offline promotion? Of course, there is, especially seeing as how offline promotion strategies can be used to boost your online brand. Here are six effective ways how.

 

Guerilla marketing

 

By making your brand social media-friendly, you’ll increase the chance that others will passively boost your brand recognition for you. One way to achieve this is through guerilla marketing. By creating an interesting concept or a piece of street art, you can easily make something worthy of posting online. Fortunately, you won’t be the only one with this idea. A lot of people will take a picture of something interesting they saw and post it on their social media profile. This also leaves a lot of space for them to tag your brand or add it in the hashtags below.

 

Traditional advertising

 

Traditional advertising (on radio, TV and in local newspapers) is all but gone. A lot of people listen to the radio while commuting, while there are some who always have the TV on in their homes. If you suggest that they visit your e-store enough times, some of them might just listen to the suggestion. This even goes for people who don’t really need any of your products, seeing as how some of them just want to see what all of this fuss is about. By visiting your site, they boost your traffic, which also acts as a ranking factor with search engines.

 

Networking

 

Meeting people in person and encouraging them to look you up online is quite an effective method of increasing your online traffic and conversions. For this to work, however, you need to leave a good impression and make sure they’ve paid attention when you’ve mentioned your URL. Start by introducing yourself, perhaps even handing them a gift in the form of promotional notepads, just so that you get off on the right foot. Another great idea is to give them a business card, with your company’s URL and social media handles on the back side.

 

Printing catalogs

 

Some people enter your website just to see what kind of offer you have. This is something that traditional catalogs can help you out with. Why not give your audience the opportunity to browse your wares in a traditional (pre-digital manner) with custom printing? One unexpected side-effect of this method lies in the fact that, by doing so, you’re raising the conversion rate percentage. This is due to the fact that your audience already knows what they want and might make a purchase the first time they interact with your brand. Seeing as how e-commerce has, overall, low average conversion rates, this can help put you at the top of the industry in no time.

 

Redeemable coupons

 

Handing out coupons that are redeemable online via traditional means (direct mail, magazines, etc.) is a simple way of using FOMO to your favor. On the one hand, you’re providing your audience with a financial incentive to pay a visit to your website. At the same time, you’re creating pressure that comes from the idea that they’ll fail to use a discount for an item that they would have to buy either way, on a later date and at full price. Overall, the concept of redeemable coupons is one of the simplest and most effective ways to boost your sales.

 

Sponsorship

 

Sometimes, all that you need to do in order to attract some attention is to sponsor a relevant local event, sports team or nonprofit organization. This benefits your brand in more than one way, seeing as how it’s also a great PR stunt, portraying you like a more altruistic entity. Still, you need to find the right organization to sponsor and our best piece of advice is for you to find someone whose stance aligns with your corporate values. Think about the image that you want to create and see if associating with the party in question brings you any closer to this goal.

 

Conclusion

 

In the end, you can see that your offline activity definitely has an impact on your online presence. Not only that but there are some methods that drive sales more than they do traffic, which is simply baffling. Moreover, seeing as how not nearly enough online businesses use these old-school business promotion methods, you can see this as an opportunity to gain a competitive edge.


 

 

Business

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future operational costs. With various materials and forms available, navigating...

The Value of Professional Rubbish Removal Services

From everyday waste to bulky items like furniture and appliances, finding the right way to dispose of rubbish is not always straightforward. This is why professional rubbish removal services have become...

Why Ugly Websites Sometimes Outperform Beautiful Ones

In the digital age, we're constantly told that first impressions matter, and nowhere does this seem more apparent than in web design. However, a curious phenomenon challenges this conventional wisdom:...

Beyond Clicks and Likes: Why Many Small Businesses in Australia Still Aren’t Leveraging Digital Marketing in 2025

Introduction In 2025, online marketing has become the driving force behind business growth for companies of all sizes. Yet, despite its proven effectiveness, a surprising number of small businesses in Australia...

Eco-smart Car Removal in Sydney: Practical Steps That Cut Waste and Return Value

Sydney’s ageing cars add up to a serious waste stream, and choosing the right removal service makes a measurable difference. Your decision sends metal, glass, tyres, fluids, and batteries down...

Measuring the Success of Your Bus Advertising Campaign

Bus ads turn everyday travel into high-reach media. They move through busy corridors, sit in traffic where people can read them, and keep working after the office lights go out...

Social Media: Is It Increasing Rates of Anxiety and Depression?

In today’s connected world, social media has become an integral part of daily life. Platforms like Instagram, TikTok, and Facebook offer opportuni...

Preventive Maintenance Tips for Hydraulic Equipment

Hydraulic equipment plays a crucial role in industries ranging from construction and mining to agriculture and manufacturing. Whether it’s powerin...

Choosing the Right LiDAR System for Your Project

When planning a project that relies on accurate spatial data, selecting the right LiDAR system is one of the most critical decisions you’ll make. ...

The History of Craft Beer: From Monasteries to Modern Breweries

Craft beer has a rich and fascinating history that stretches back centuries. What we enjoy today in trendy taprooms and bustling breweries is the re...

How Natural Pearls Shaped Trade Routes and Global Economies

Throughout history, natural pearls—those rare, untamed treasures formed by nature itself—have exerted a powerful influence on trade networks, po...

How To Choose The Right Insulation For Your Space

Selecting the appropriate insulation for your home or building is a critical decision that affects comfort, energy efficiency, and present and future ...

7 Best Things to Do in Beaufort, Victoria

Beaufort is a charming small town in Victoria’s Goldfields, full of history, natural beauty, and warm, welcoming locals. Whether you’re passing th...

What to Expect During Divorce Mediation & Settlement

Divorce can be a difficult and emotionally draining process, but mediation and settlement often provide a constructive path forward. Instead of goin...

Navigating Disability Services in Perth: Your Questions Answered

Understanding the landscape of disability support can feel overwhelming, especially when you're just starting out. If you’re looking for support a...

How Veneers and Dental Implants Work Together for Full Smile Restoration

Modern dentistry has strong instruments that can produce life-changing outcomes when it comes to repairing a smile that has been impacted by tooth los...

Gen Z’s Are Going off Grid – But Is It Sustainable?

Australia’s cost of living crisis is causing Gen Z to get creative with frugal living options. Earlier this year, young couple Koby and Amelie wan...

The Risks of DIY Air Conditioning Installation and How to Avoid Them

Air conditioning is essential in Australia, especially during the scorching summer months, when homes and workplaces can become unbearable without rel...

How to Find Reliable Air Conditioning Services Near You in Brisbane Northside

Introduction In Brisbane’s hot and humid climate, air conditioning has become more of a necessity than a luxury. Whether it's keeping your home coo...

Enhance Outdoor Living with Lifestyle Awnings

Creating the perfect balance between indoor comfort and outdoor living is something many homeowners aspire to achieve. In recent years, Lifestyle Aw...

Why Buckets with Lids Are Essential for Safe Storage & Transportation

The right bucket can streamline transport and make handling easier day to day. With options suited to food, chemicals and construction materials, th...

Comfort and Style with Ceiling Fans Perth

While air conditioning is common, it is not always the most cost-effective or sustainable solution, particularly during long hot summers. For homeow...

How Professional Air Conditioning Services Improve Comfort and Efficiency

Air conditioning has become a fundamental part of homes and businesses, providing relief from sweltering summers and keeping interiors warm in winte...

The Value of Professional Rubbish Removal Services

From everyday waste to bulky items like furniture and appliances, finding the right way to dispose of rubbish is not always straightforward. This is...