Modern Australian
Men's Weekly

.

The Right Mix: 5 Tips for Choosing Products Your Customers Will Love


Photo: Marcella Marcella / Unsplash


Crafting the perfect product offering is difficult. You need to strike a delicate balance between building a business you love and ensuring what you stock is something your customers will love. While we can't help with the former, we do have some tips for achieving the latter, and they're all laid out below for your convenience:

Ensure You Can Get Your Products To Them

Before locking in your product offering and spending time and money marketing your brand and wares, it's important to be sure that you can fulfil orders in an accurate and timely manner. One of the easiest ways to ensure this is to find the best 3PL warehouse in Melbourne or your nearest capital city, and partner with them. 

Of course, it's also vital to select suppliers and/or manufacturers carefully. 

Start With A Small Range

One of the biggest mistakes new business owners make is trying to go too big, too fast. While it can be tempting to offer everything but the kitchen sink, you’re better off starting with a small core range of products and building out your offering from there. 

This ensures you don't get in too deep with expenses before you're bringing in a decent income. It also gives you the time and space needed to switch up your offering if the sales aren’t flowing in.

Do Substantial Market Research 

To give yourself a better chance of hitting the mark from the get-go, you're going to want to do a significant amount of market research. You’ll then tailor your offering and branding to what your customers are looking for. 

To ensure you don't lose your love for what you're building, we suggest working with a branding agency at this point. They'll be able to help you maintain your personality—and therefore your connection with the brand and joy of running it—while still ensuring your offering is attractive to your target demographic. 

Tailor Your Brand Identity To Your Customer Base

Tailoring your brand identity to resonate with your customer base is key when trying to select products your audience will love. 

For example, companies that have the best ceramic cookware and bakeware in Australia ensure that their branding is appealing to the types of people who want high quality cooking accessories. By doing this, they build their reputation while pairing it with the right products, which is a winning formula. 

If your branding aligns with your target demographic, so will the products you choose to align with your brand. Everything is connected, and all aspects of your business will impact other areas. So it's vital that you create a cohesive setup.

Be Creative

Finally, be creative. No one wants to buy the same thing they've seen a million times, and if they do, they've already got a preferred supplier for it. Don't be afraid to let your creativity shine through and build a brand and product offering that's as unique as you are. 

Customers will be far more likely to love your products if you do, and by getting creative when designing your offering, you'll feel more invested in what you're selling. Most importantly, you’ll allow your personality to shine through.

Creating the perfect suite of products isn't something that happens overnight or by accident. It takes a solid investment of both time and money and requires many factors to be addressed in order to get it right. These tips will help you on your journey, but don't forget that your selection needs to feel right to you too. Good luck!

Business

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and scalability necessary for developing digital experiences...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally and internationally. This is a type of insurance that reduces...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, managing technology effectively is a strategic priority for every North...

Maximising Operational Efficiency: Electric Winch Hire Australia and Hydraulic Power Pack Hire Solutions

Image by jcomp on Freepik From urban construction sites and remote mining operations to coastal maritime facilities, specialised equipment solutions are integral across Australia's varying industrial landscape to deliver project success...

Designing Secure Content APIs in Headless CMS Environments

APIs are what enable content to be delivered from a headless CMS to anywhere digital content can exist from websites and apps to IoT and more. Yet while the headless...

The Role of Mining Equipment Suppliers in the Industry

Mining is one of the most essential industries, driving the global economy by providing raw materials for manufacturing, energy production, and infrastructure development. Behind every successful mining operation lies an...

Retirement Anchored in Model Boat Building for Waterford’s Doug Unsold

WATERFORD — When Doug Unsold sees his ship come in, it’s usually one he’s crafted with his own hands. The 67-year-old retiree from Waterford ...

The Science Behind Alarm Clocks and Your Circadian Rhythm

Waking up on time isn’t just about setting an alarm—it’s about working with your body, not against it. At the heart of every restful night and...

How to Use Plants to Create a Calming Atmosphere in Your Home

In today’s fast-paced world, cultivating a calm, soothing environment at home has never been more important. Whether you live in a busy urban apar...

How Maths Tutoring Can Help Students Master Maths

Mathematics can be a daunting subject for many students, often causing stress and frustration. However, maths tutoring has proven to be an effective...

Refurbished iPads Are Better Than New Ones (Here's Why)

Image by rawpixel.com on Freepik Apple's refurbished iPad program has quietly become one of the best deals in tech. While everyone obsesses over the ...

Your Guide to Finding the Right GP: What Perth City Doctors Offer Today

Choosing a General Practitioner (GP) is one of the most important health decisions you’ll make. Luckily, Perth’s vibrant CBD now hosts a new ge...

Why Every Mining Operation Needs a Robust Safety Management System

Mining is one of the backbones of the Australian economy, particularly in Western Australia. Back in 2019-20, mining contributed 10.4% of Australiaâ...

Australian Classic Literature Enjoys Resurgence

Welcome back to the good old days of storytelling! As the modern world becomes increasingly more demanding, returning to childhood favourites offers...

How to Choose the Right Lawyers in Sydney for Your Situation

When faced with a legal issue, selecting the right legal representation can make all the difference. Whether you're dealing with a personal injury, ...

Building a Governance Model for Headless Content Management at Scale

Image by pch.vector on Freepik There's never been a better time to implement a headless content management system (CMS) to gain the flexibility and ...

Understanding Trade Insurance: Essential Protection for Businesses

Image by Drazen Zigic on Freepik In the current economic environment, trade insurance is an important element for companies trading both locally an...

Choosing the Right Timber for External Cladding

Timber cladding is one of those finishes that pulls double duty: it makes a building look warm and welcoming, and it quietly shields the frame from ...

Top Services Offered by Diesel Mechanics in Brisbane

Keeping a diesel vehicle running at its best takes more than the occasional oil change. When you invest in regular specialist care, you protect the ...

Top 5 Benefits of Hiring Professional House Removalists

Moving day should feel like the start of a new adventure, not the end of your patience. Yet once the settlement papers are signed and the champagne ...

Navigating the Digital Landscape: Managed IT Solutions and IT Services in Townsville

As technology advances at an unprecedented pace, companies must adapt to embrace the transformation ahead. With an evolving technology landscape, mana...

Types of Catering You Should Consider for Your Next Event

Choosing the right type of catering service can elevate your event from ordinary to unforgettable. Whether it’s an elegant wedding, corporate func...

Understanding the Benefits of Split System Installation for Your Home

Climate control is essential to maintaining comfort in your home, especially during the extreme temperatures that many regions face. Whether you’r...

Best Aluminium Window Sliding Designs for Natural Light and Airflow

Bringing natural light and airflow into a space is one of the most efficient ways to create a healthy and comfortable home. In Sydney and across Aus...