Modern Australian

Three things entrepreneurs should do when starting a business

  • Written by NewsCo

Starting a business is no easy task. It takes a lot of time and effort to plan a business and get it off the ground. That’s also not considering any of the other resources that need to go into a business either. Plus, in a place like Australia, there’s often some hefty competition, straining the success of a business even more. Usually, when an entrepreneur is looking at starting a business or investing in one, there are financial risks. These risks can make the investment more rewarding; however, they can also make the investment challenging as there is a lot on the line. There are three things entrepreneurs should consider when starting a business, and here they are.

Invest in marketing

Aside from market research which we will discuss shortly, this may just be the most vital aspect to consider when starting a business. Without marketing, how will anyone know about this new business and learn about what it’s offering? A business can be marketed before it’s even fully developed. By claiming a domain name or even using Crunchbase to register as an entrepreneur or business, others will be able to learn about the new venture and interact with their findings. They won’t be surprised when there is a product launch or something similar as they will already know what to expect. Of course, some element of surprise is engaging, but investing in marketing before a business or product has gone to market is extremely important.

Market research

The first step in starting a business is doing market research. This research should cover all kinds of business activity, from researching suitable business names and competitors, to looking at existing products or services for sale, and seeing any gaps in the market. Research must be done. This can help an entrepreneur decide if a business is likely to succeed. After all, what would be a success in Southern Australia may not be a success in the North, so it’s crucial to find a gap in the market. Even if a business idea has been presented, independent research should still be carried out. This ensures entrepreneurs know exactly what they’re getting themselves into when starting a business. Plus, it also means a company can plan for the future and have different goals in mind. Perhaps there is a competitor, but they’re missing out on a critical element; an entrepreneur could pick up on that and become a successful rival.

Opt for suitable funding

Starting any business will cost money. It’s unavoidable. There are plenty of financial risks, so it’s essential to choose the right way to fund a company to minimise any damaging impacts. Not every business is the same, and every entrepreneur is in a different financial position, so the chosen way to fund a business will shape its future. Financing a business with personal money is risky. Anything could go wrong and result in a loss of money that can never be recouped. However, with self-funding, all of the control remains in the hands of the entrepreneur. So, if the financials are manageable, it may be the best option. Many Australian entrepreneurs opt for venture capital from investors. Not only does this ease the financial burden of the entrepreneur, but bringing on other entrepreneurs means that more than one person is having an active role in the development of a business. This means new and fresh ideas can often be presented as well as a greater knowledge of starting a business. Business loans and crowdfunding are also ways to fund a business, although they can take longer to put into action.

There should be some element of risk when starting a business, that’s what makes the venture rewarding. However, something too risky may be nonsensical. By remembering these three tips, an entrepreneur will have all of the knowledge they need to determine if an investment is suitable for them, or perhaps if they should leave it and find something more rewarding.


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